BMW Group Posts So-So Sales Results in 2024

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With a total of 2,450,804 vehicles delivered to customers in 2024, the BMW Group said today that it achieved its latest annual sales target that was adjusted significantly downward during the second half of 2024. Electrified vehicles represented 24.2% of total BMW Group sales in 2024, with 593,215 units delivered to customers. Fully-electric vehicles accounted for 17.4% of total sales. (AutoInformed.com on: BMW Q3 2024 Profits Drop 61%)

“The BMW brand delivered 2,200,177 vehicles to customers in the full year 2024 (-2.3%). With its attractive product portfolio across all technologies, the brand maintained its position as the global leader in its segment. In the Europe region, the BMW brand expanded its market share, registering double-digit sales growth in Italy, France and the UK. The BMW brand also posted sales growth in the U.S. In Germany, despite a declining market for fully-electric vehicles, BMW saw growth in new BEV registrations,” BMW said in a garbled release.

BMW Group Brand Sales

With a total of 206,582 vehicles delivered to customers in 2024, M sales grew by +2.1%, reaching a new all-time high. The MINI brand sold 244,915 units worldwide (-17.1%). In the fourth quarter, the brand almost doubled its BEV sales year-on-year, with 29,698 fully-electric vehicles sold. The Rolls-Royce brand delivered 5,712 units to customers. (-5.3%) in the full year. During the same period, BMW Motorrad sold 210.408 motorcycles and scooters (+0.6%) another record year.

“The BMW Group is maintaining its growth trajectory for fully-electric vehicles amid challenging market conditions. This is reflected in both the significant sales growth for fully-electric vehicles and the clear rise in new BEV orders in Europe,” claimed Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. “We are confident we can maintain our BEV sales growth in 2025 with our strong and expanded product line-up,” Goller said.