Bosch says it is taking steps toward a leading position in the software-controlled future of mobility. Development of application-independent software for cars and the cloud will be combined under the umbrella of ETAS GmbH. ETAS will develop and sell basic vehicle software, middleware, cloud services, and development tools for universal application. A total of 2,300 experts from different development areas of Bosch and ETAS will be united by mid-2022.
“Software development is a longstanding core competence at Bosch. Every year, we put more than 200 million control units running our own software into vehicles worldwide. With this new set-up, we want to become the leading provider of application-independent vehicle software,” says Dr. Stefan Hartung, chairperson of the Mobility Solutions business sector of Robert Bosch GmbH.
Bosch established its Cross-Domain Computing Solutions division one year ago. CDCS was limited to application-specific vehicle software with dedicated hardware for driver assistance and infotainment. Now, the company is bringing together its portfolio of application-independent software for vehicles and the cloud at ETAS.
Bosch claims that the resulting central platform will allow it to develop automotive software more quickly and efficiently together with its partners. “Our universal software foundation is essential for the digitalization of modern, software-defined vehicles,” Hartung says. Bosch will combine its universal software platform with expertise in the development of “innovative” software functions.
“Thereby we are creating (marketing babble alert> a unique selling point and a significant competitive advantage for Bosch,” claims Dr. Markus Heyn, member of the Bosch board of management of Bosch. Going forward, ETAS will offer this universal platform and the accompanying development environment to both automotive manufacturers and other suppliers.
About Ken Zino
Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Connected – Bosch Touts Application Independent Software
“Software development is a longstanding core competence at Bosch. Every year, we put more than 200 million control units running our own software into vehicles worldwide. With this new set-up, we want to become the leading provider of application-independent vehicle software,” says Dr. Stefan Hartung, chairperson of the Mobility Solutions business sector of Robert Bosch GmbH.
Bosch established its Cross-Domain Computing Solutions division one year ago. CDCS was limited to application-specific vehicle software with dedicated hardware for driver assistance and infotainment. Now, the company is bringing together its portfolio of application-independent software for vehicles and the cloud at ETAS.
Bosch claims that the resulting central platform will allow it to develop automotive software more quickly and efficiently together with its partners. “Our universal software foundation is essential for the digitalization of modern, software-defined vehicles,” Hartung says. Bosch will combine its universal software platform with expertise in the development of “innovative” software functions.
“Thereby we are creating (marketing babble alert> a unique selling point and a significant competitive advantage for Bosch,” claims Dr. Markus Heyn, member of the Bosch board of management of Bosch. Going forward, ETAS will offer this universal platform and the accompanying development environment to both automotive manufacturers and other suppliers.
About Ken Zino
Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.