Dealer Demise? The Hyundai Amazon Digital Retail Experience

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Hyundai and Amazon Ads are modifying car shopping with new features launching today on Hyundai’s Evolve showroom on Amazon. The expansion of the digital showroom allows shoppers to discover available vehicles at participating dealers and begin the vehicle selection process directly on Amazon.

How long the dealers remain part of the process is an interesting question. “Customers can configure and estimate the price of their desired Hyundai vehicle, locate real-time inventory and contact dealers to complete the sale,” Hyundai said in a release. (Kia America Dabbles with On-Demand, At-Home Car Shopping)

“Our mission is to be the leader in a seamless, digital and transparent retail experience in partnership with our dealer body,” claimed José Muñoz, president and CEO, Hyundai Motor North America. “The events of the last 18 months have made it clear that many consumers want a car buying process that aligns with how they purchase nearly everything else in their life. Amazon is a leading retailer and we’re excited to continue collaborating with them on digital retail experiences.”

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