The Q4 2024 Cox Automotive Dealer Sentiment Index (CADSI) released today shows growing optimism among U.S. auto dealers. However, despite current weak market conditions, the post-election survey indicates increasing dealer confidence. The final Auto Market Report video of the year, noted that after a very strong November, December appears to be off to a strong start.
“We saw a surge in the outlook, technically the largest surge we have had quarterly in the history of the data,” said Cox Automotive Chief Economist Jonathan Smoke. “It is the best fourth quarter since 2021, which was the most profitable quarter in dealer history.”
According to new Kelley Blue Book data released today, the industry-wide average transaction price (ATP) for a new vehicle in the U.S. was $48,724 in November, an increase of $699 year over year and a $720 increase month over month. Sales incentives for new vehicles in November averaged 8.0% of ATP. Incentives have now increased for five straight months and continue to entice buyers.
“We are getting clear feedback that the tax credits are working in both the new and the used markets,” said Smoke. “The numbers have been moving higher and higher for franchises and are up substantially year over year. They have been pretty stable for independents all year but up year over year. This is something that could change fairly rapidly next year, so I think the diminishing outlook is directly tied to the at-risk status of the EV tax credits.”
Executive Summary
- The top factor holding back business is the Economy, with 56% of dealers citing it as a significant concern.
- Despite a significant quarter-over-quarter drop, Interest Rates remain a close second at 52%.
- Market Conditions was cited by 37% of dealers. After the recent election, 35% of dealers surveyed in Q4 reported that the Political Climate in the U.S. is affecting their business. This is a significant decrease from the 44% of all dealers and 49% of franchised dealers recorded in the previous quarter.
- The Q4 percentage is slightly higher than one year ago when it stood at 33%.
- Completing the top five, 33% of dealers identified Expenses as a barrier holding back business.
*Cox Automotive
Cox Automotive says it is the world’s largest automotive services and technology provider. Fueled by the largest breadth of first-party data fed by 2.3 billion online interactions a year, Cox Automotive tailors leading solutions for car shoppers, automakers, dealers, retailers, lenders, and fleet owners. The company has 25,000-plus employees on five continents and a family of trusted brands that includes Autotrader®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital™, and vAuto®. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately owned, Atlanta-based company with $22 billion in annual revenue. Visit coxautoinc.com or connect via @CoxAutomotive on X, CoxAutoInc on Facebook, or Cox-Automotive-Inc on LinkedIn.
**Jonathan Smoke – Cox Automotive Chief Economist
Jonathan Smoke leads Cox Automotive’s economic and industry insights team, which tracks key metrics and trends impacting both the wholesale and retail markets for vehicles informed by the proprietary data from the company’s businesses and platforms. For 28 years, Smoke has focused on translating data and trends into relevant actionable insights for the industries that represent the biggest purchases that consumers make in their lifetimes: real estate and automotive. Smoke joined Cox Automotive in 2017.
About Ken Zino
Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
December U.S. Auto Sales Start Strong
The Q4 2024 Cox Automotive Dealer Sentiment Index (CADSI) released today shows growing optimism among U.S. auto dealers. However, despite current weak market conditions, the post-election survey indicates increasing dealer confidence. The final Auto Market Report video of the year, noted that after a very strong November, December appears to be off to a strong start.
“We saw a surge in the outlook, technically the largest surge we have had quarterly in the history of the data,” said Cox Automotive Chief Economist Jonathan Smoke. “It is the best fourth quarter since 2021, which was the most profitable quarter in dealer history.”
According to new Kelley Blue Book data released today, the industry-wide average transaction price (ATP) for a new vehicle in the U.S. was $48,724 in November, an increase of $699 year over year and a $720 increase month over month. Sales incentives for new vehicles in November averaged 8.0% of ATP. Incentives have now increased for five straight months and continue to entice buyers.
“We are getting clear feedback that the tax credits are working in both the new and the used markets,” said Smoke. “The numbers have been moving higher and higher for franchises and are up substantially year over year. They have been pretty stable for independents all year but up year over year. This is something that could change fairly rapidly next year, so I think the diminishing outlook is directly tied to the at-risk status of the EV tax credits.”
Executive Summary
*Cox Automotive
Cox Automotive says it is the world’s largest automotive services and technology provider. Fueled by the largest breadth of first-party data fed by 2.3 billion online interactions a year, Cox Automotive tailors leading solutions for car shoppers, automakers, dealers, retailers, lenders, and fleet owners. The company has 25,000-plus employees on five continents and a family of trusted brands that includes Autotrader®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital™, and vAuto®. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately owned, Atlanta-based company with $22 billion in annual revenue. Visit coxautoinc.com or connect via @CoxAutomotive on X, CoxAutoInc on Facebook, or Cox-Automotive-Inc on LinkedIn.
**Jonathan Smoke – Cox Automotive Chief Economist
Jonathan Smoke leads Cox Automotive’s economic and industry insights team, which tracks key metrics and trends impacting both the wholesale and retail markets for vehicles informed by the proprietary data from the company’s businesses and platforms. For 28 years, Smoke has focused on translating data and trends into relevant actionable insights for the industries that represent the biggest purchases that consumers make in their lifetimes: real estate and automotive. Smoke joined Cox Automotive in 2017.
About Ken Zino
Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.