Click to Enlarge.
There’s an old saying in the auto media biz that brand management means logos get bigger. Buick today changed its logo while teasing a 2024 Electra EV that is coming to North America. Buick’s future EV products will use the Electra name as it transitions to an all-electric line by 2030.
The latest badge, the first tweak since 1990, will be body-mounted on the front fascia of Buick products starting next year. No longer circular, the badge incorporates a horizontal layout that builds upon Buick’s tri-shield, which has roots in David Dunbar Buick’s ancestral heraldry.
The Buick Wildcat EV concept, a large a 2+2 coupe with what appear to be challenging sight-lines for the driver, demonstrates the new global brand design language that – it’s claimed – will be used on production vehicles going forward. The pointy nose could present a problem – when parking or when parking the badge.
In addition to the new badge, Buick’s face-lifted brand identity will also include new typography, an updated color palette and a new marketing approach. Buick said it will update its physical and digital properties during the next 12 to 16 months.
The brand transformation will also include what’s claimed to be a more seamless connectivity experience, as new retail Buick vehicles in the U.S. will include three years of the OnStar and Connected Services Premium Plan1. Services such as remote key fob, Wi-Fi data and OnStar safety services will be included as standard equipment on the vehicle and included in the Manufacturer’s Suggested Retail Price starting this month.
AutoInformed on
Inevitable GM footnote
1Connected vehicle services vary by vehicle model and require active service plan, working electrical system, cell reception and GPS signal.OnStar links to emergency services. See onstar.com for details and limitations. All plans are subject to change or terminate without notice.
About Ken Zino
Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Embracing the Inevitable? – Buick all EVs by 2030
Click to Enlarge.
There’s an old saying in the auto media biz that brand management means logos get bigger. Buick today changed its logo while teasing a 2024 Electra EV that is coming to North America. Buick’s future EV products will use the Electra name as it transitions to an all-electric line by 2030.
The latest badge, the first tweak since 1990, will be body-mounted on the front fascia of Buick products starting next year. No longer circular, the badge incorporates a horizontal layout that builds upon Buick’s tri-shield, which has roots in David Dunbar Buick’s ancestral heraldry.
The Buick Wildcat EV concept, a large a 2+2 coupe with what appear to be challenging sight-lines for the driver, demonstrates the new global brand design language that – it’s claimed – will be used on production vehicles going forward. The pointy nose could present a problem – when parking or when parking the badge.
In addition to the new badge, Buick’s face-lifted brand identity will also include new typography, an updated color palette and a new marketing approach. Buick said it will update its physical and digital properties during the next 12 to 16 months.
The brand transformation will also include what’s claimed to be a more seamless connectivity experience, as new retail Buick vehicles in the U.S. will include three years of the OnStar and Connected Services Premium Plan1. Services such as remote key fob, Wi-Fi data and OnStar safety services will be included as standard equipment on the vehicle and included in the Manufacturer’s Suggested Retail Price starting this month.
AutoInformed on
Inevitable GM footnote
1Connected vehicle services vary by vehicle model and require active service plan, working electrical system, cell reception and GPS signal.OnStar links to emergency services. See onstar.com for details and limitations. All plans are subject to change or terminate without notice.
About Ken Zino
Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.