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General Motors President Mark Reuss today revealed the Cadillac Formula 1® Team’s Special Edition testing livery at GM’s new global headquarters, the Hudson’s Detroit building. The livery will be used at the all-team Shakedown Week in Barcelona, Spain, 26 – 30 January, ahead of unveiling the final livery on February 8 at the season-opening Australian Grand Prix. [Practice starts in Melbourne, Australia on March 6. So it’s unlikely the practice cars will be camouflaged – AutoCrat?] The racing car will also be on display at the Detroit Auto Show until 25 January.
“Our new testing livery celebrates Detroit’s design heritage and the power of the global Cadillac Formula 1® team, while keeping our design secrets under wraps,” Reuss said. “The Barcelona test is just the beginning – we can’t wait to share our official race livery with fans around the world next month.” [Part of the marketing challenge Cadillac has is that it will use Ferrari F1 engines, yes Ferrari, until GM Performance Power Units – founded by TWG Motorsports and General Motors builds powertrains for Cadillac Formula. This is likely to happen starting in 2029 if the engine is homologated by the FIA.
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Different from the official race livery, the Cadillac Formula 1® Team Barcelona Shakedown livery was said to be a design created specifically for the demands of pre-season development. In Formula 1®, testing liveries traditionally help mask aerodynamic details ahead of competition, a variation of camouflaged prototypes in the automotive world. This one is claimed to express brand identity.
“Cadillac Formula 1® is committed to innovation on and off the track. TWG combined with General Motors allows us to rethink the norm and introduce the team in bold new ways. Debuting our race livery during a globally televised championship broadcast challenges convention and brings Cadillac Formula 1® to a global audience. Paired with this special-edition testing livery designed by the GM Global Design studios, we’re honoring automotive heritage while looking ahead as we build toward the 2026 season,” said Dan Towriss, CEO of Cadillac Formula 1® Team Holdings.
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About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
First Look – Cadillac Formula 1 Camouflaged Livery!
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General Motors President Mark Reuss today revealed the Cadillac Formula 1® Team’s Special Edition testing livery at GM’s new global headquarters, the Hudson’s Detroit building. The livery will be used at the all-team Shakedown Week in Barcelona, Spain, 26 – 30 January, ahead of unveiling the final livery on February 8 at the season-opening Australian Grand Prix. [Practice starts in Melbourne, Australia on March 6. So it’s unlikely the practice cars will be camouflaged – AutoCrat?] The racing car will also be on display at the Detroit Auto Show until 25 January.
“Our new testing livery celebrates Detroit’s design heritage and the power of the global Cadillac Formula 1® team, while keeping our design secrets under wraps,” Reuss said. “The Barcelona test is just the beginning – we can’t wait to share our official race livery with fans around the world next month.” [Part of the marketing challenge Cadillac has is that it will use Ferrari F1 engines, yes Ferrari, until GM Performance Power Units – founded by TWG Motorsports and General Motors builds powertrains for Cadillac Formula. This is likely to happen starting in 2029 if the engine is homologated by the FIA.
Click for more.
Different from the official race livery, the Cadillac Formula 1® Team Barcelona Shakedown livery was said to be a design created specifically for the demands of pre-season development. In Formula 1®, testing liveries traditionally help mask aerodynamic details ahead of competition, a variation of camouflaged prototypes in the automotive world. This one is claimed to express brand identity.
“Cadillac Formula 1® is committed to innovation on and off the track. TWG combined with General Motors allows us to rethink the norm and introduce the team in bold new ways. Debuting our race livery during a globally televised championship broadcast challenges convention and brings Cadillac Formula 1® to a global audience. Paired with this special-edition testing livery designed by the GM Global Design studios, we’re honoring automotive heritage while looking ahead as we build toward the 2026 season,” said Dan Towriss, CEO of Cadillac Formula 1® Team Holdings.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.