Ford Motor Company sales in its traditional 19 European markets decreased in July to 83,100 vehicles, -12.3% lower than July 2011 in an industry with heavy discounting that was off 7.6% overall. Year-to-date, Ford sales were 700,200 units, down 11% compared to the same period last year against an industry decline of 7%.
Both results were the lowest sales for Ford in the EU since 1995 as the Eurozone crisis continues unabated. Ford’s market share in Europe was 7.7% in July, and 8% July ytd, basically flat.
“Overall industry sales remain very weak across much of Europe given the economic environment,” said Roelant de Waard, vice president, Marketing, Sales and Services, Ford of Europe.
Ford remained the Number 2 selling brand in Europe behind Volkswagen for both the month and ytd in Ford’s 19 traditional European markets. In addition, Ford was market leader in the UK, Hungary and Turkey in both July and year-to-date. In the Czech Republic, Ford was the leading import brand in July.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
