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Ford EU July Sales off 12%, Lowest Since 1995. Lags Industry
Ford Motor Company sales in its traditional 19 European markets decreased in July to 83,100 vehicles, -12.3% lower than July 2011 in an industry with heavy discounting that was off 7.6% overall. Year-to-date, Ford sales were 700,200 units, down 11% during the same period last year compared to an industry decline of 7%. Both results were the lowest sales for Ford in the EU since 1995 as the Eurozone crisis continues unabated. Continue reading
Posted in auto news, marketing, news analysis, results, sales
Tagged auto informed, autoinformed.com, automotive news, eu, ford Europe, ford sales, Ken Zino, roelant de waard
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Ford Europe Sales Flat; Down Again in Western Europe
Ford now appears caught by two unforeseen macro-economic trends that are largely beyond its short term control – the collapse of Western European economies where Ford is a major player, and the growth of India and China, where Ford is a minor factor. Continue reading
