The company is also complicating its loyalty program by adding tiers – Blue, Silver and Bronze levels – to reward and recognize its most loyal customers. Members in the top two tiers, Blue and Silver, will be eligible for annual complimentary Pickup & Delivery services*.
With more than 3,100 dealers in the U.S., Ford appears to be the only full line auto brand to offer Pickup & Delivery to millions of customers. Since March 2020, Ford says it has made ~100,000 Pickup & Delivery services in the U.S. The process requires customers call their local dealer to schedule an appointment and request an at-home or at-work pickup. On the day of service, customers receive updates via phone, text or e-mail to keep them informed of their vehicle’s progress, and it’s delivered back as soon as the service is complete.
New FordPass Rewards Tiers
FordPass Rewards has the added the three new tiers gives members access to even more benefits and offers.
Customers move up through the tiers by achieving milestones*** – done by buying or leasing a new Ford vehicle, which is 50 milestones, purchasing a Ford Blue Advantage used vehicle, 25 milestones, retail service activity at the dealer, 25 milestones, and being an active FordPass Rewards Visa cardholder.
FordPass Rewards members who have earned 200 milestones or more since January 2021 will be put in the Blue tier and those with 120 milestones or more will be Silver. All other members will be automatically moved into Bronze. Milestones have no redemption value, they are accumulated to achieve status only, while points*** accrued by members can be redeemed and used for future service visits, dealership purchases such as accessories, or as a down payment on a member’s next Ford vehicle.
The higher the tier, the better the rewards:
- Blue members earn 10 points per dollar spent on Ford services, plus a 10% bonus on points earned. They get access to exclusive partner offers, as well as two complimentary Pickup & Delivery services per year
- Silver members earn 10 points per dollar spent on Ford services, plus a 5% bonus on points earned. They get access to exclusive partner offers, as well as one complimentary Pickup & Delivery service per year
- Bronze members earn 10 points per dollar spent on Ford services. They get access to exclusive partner offers, and are eligible for access to a Pickup & Delivery service for 10,000 points
While Pickup & Delivery is a primary benefit of the tiers addition to the program, members also get access to partnership offers and discounts with Costco, TaskRabbit, Ford Performance Racing School and Pro Football Hall of Fame.
The FordPass Rewards section of FordPass, one of the app’s most frequently used features, allows customers to easily check their tier status and points balance and access their benefits. The app gives customers access to remote command and control features, information on Ford Credit and recalls, Vehicle Health Alerts** and emergency services – all at no cost.
“With remote services proving critical during the pandemic, we’re now making it widely accessible to Ford owners,” said Elena Ford, the company’s chief customer experience officer.
The F****** Print
* Pickup & Delivery service may be limited based on distance from the dealership. Does not include parts or repair charges. A non-operational vehicle is not eligible and will require a roadside event. Same-day appointments not available for this offer. Offer is non-transferable. Visit FordPassRewards.com for program details and terms and conditions.
** Vehicle Health Alerts require SYNC 3 version 2.0 or higher and a data connection via a mobile device or FordPass Connect. See SYNC interface, a dealer or a Ford guide for more information. Aftermarket on-board diagnostic devices may interfere with various vehicle systems, including Vehicle Health Report and 911 Assist. To avoid interference, remove the device or contact the device maker for more information on compatibility.
*** Points and milestones are not redeemable for cash or check. Must be enrolled in FordPass Rewards.