Ford Motor Company (NYSE: F) said today that Q2 sales rose 14.2%, largely because of sales of trucks and SUVs. Ford claimed that it was well ahead of the U.S. industry in Q2 by increasing, sales ~10 times the estimated 1.4% industry increase. It also said it expanded market share to an estimated 14.3%, up 1.8 percentage points compared to Q1 2025. (Read AutoInformed.com on: Ford Motor Q1 U.S. Retail Sales Up 5%)
“We blew the doors off the overall industry with our second-quarter sales,” claimed Andrew Frick, president, Ford Blue and Model e, and interim head of Ford Pro. “Customers continue appreciating our broad powertrain choices – gas, hybrid, electric, and diesel -digital productivity tools that save time and money.”
Total Electrified Vehicles – Record Half-Year
- Ford sold a record 156,509 electrified vehicles in the first half of 2025 (+14.7%), claiming it out sold the combined electrified portfolios of GM and Stellantis.
- Hybrids increased 117,521 in the first half as Maverick Hybrid remained America’s best-selling hybrid pickup and F-150 Hybrid led full-size pickups.
- Electric vehicles, Mustang Mach-E, F-150 Lightning and E-Transit, averaged 12,996 sales per nameplate through June.
SUV Gains
- Expedition sales increased 43.9% to 31,298,its best second quarter in 20 years. Navigator rose 115% to 7355, its strongest Q2 in 21 years.
- Bronco and Bronco Sport sold a record 78,543 SUVs, up 44.7%. Bronco had its Q2 since it debuted in 2021, up 51.3% to 39,468.
- Off-road performance trims (Raptor, Tremor, Timberline, FX4) now account for 20.9% of Ford’s U.S. mix, +3.3 ppts year-over-year.
- Electrified vehicles represented 13.5% of Ford’s total second quarter volume.
Q2 By Ford’s Numbers
- Total sales: 612,095 (+14.2%).
- Market share: estimated 14.3% (+1.8 ppts quarter over quarter).
- Total pickups (F-Series, Ranger, Maverick): 288,564 (+15.1%).
- Electrified vehicles (hybrid, plug-in hybrid, electric): 82,886 (+6.6%) for 13.5% of mix.
- Ford Pro Super Duty sales up 13.5%, best since 2004
- Ford Pro Intelligence active paid software subscriptions: more than 750,000 active users
- BlueCruise cumulative hands-free miles: 6 million-plus cumulative hours
Trucks
- F-Series sales climbed 11.5% to 222,459 — the best second quarter since 2019 — on the broadest lineup of gas, diesel, hybrid, and electric powertrains in the segment. F-Series for the first-half of the year was the best-selling truck in America.
- Maverick recorded an all-time-best quarter with 48,041 trucks sold (+26.3%); almost 60% of buyers are new to Ford.
- Ranger rebounded strongly, up 36.3%, supported by the new Raptor and Tremor variants. SUVs: Big Gains at Both Ends of the Showroom
- Expedition sales increased 43.9% to 31,298 — its best second quarter in 20 years, while Navigator soared 115% to 7,355, its strongest second quarter in 21 years.
- Bronco family (Bronco and Bronco Sport) delivered a record 78,543 SUVs, up 44.7%; Bronco alone had its best quarter since it debuted in 2021, jumping 51.3% to 39,468.
- Off-road performance trims (Raptor, Tremor, Timberline, FX4) now account for 20.9% of Ford’s U.S. mix, +3.3 ppts year-over-year.
Lincoln: Best Q2 Since 2007
- Lincoln sales rose 31% to 31,332 vehicles — its highest second-quarter tally in 18 years.
- Navigator (+115%), Nautilus record Q2 (+19.3%), Corsair (+4.5%) and Aviator (+28.0%) all contributed to the brand’s momentum.
Digital & Services: Ford Pro Intelligence and BlueCruise
- Ford Pro Intelligence paid software subscriptions grew more than 20% year-over-year in the second quarter and total more than 750,000 active subscriptions today.
- BlueCruise hands-free highway driving surpassed 6 million cumulative hours at the end of the second quarter, with versions 1.4 and 1.5 now shipping on 2025 vehicles.
Mobile Service Continues Growth
- Strong momentum continues into the second quarter, with services up 14% versus prior year. Ford delivered 969,133 service experiences in the second quarter and 1.8M experiences in the first half of the year. These include Mobile Service — in which technicians drive to service a customer’s vehicle ,and Pickup & Delivery where a dealer employee picks up, services, and returns a customer’s vehicle.
- Dealers have provided more than 578,899 Mobile Service experiences during the second quarter of this year, up 21% from year ago.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Ford Motor Q2 2025 Sales up 14.2%
Ford Motor Company (NYSE: F) said today that Q2 sales rose 14.2%, largely because of sales of trucks and SUVs. Ford claimed that it was well ahead of the U.S. industry in Q2 by increasing, sales ~10 times the estimated 1.4% industry increase. It also said it expanded market share to an estimated 14.3%, up 1.8 percentage points compared to Q1 2025. (Read AutoInformed.com on: Ford Motor Q1 U.S. Retail Sales Up 5%)
“We blew the doors off the overall industry with our second-quarter sales,” claimed Andrew Frick, president, Ford Blue and Model e, and interim head of Ford Pro. “Customers continue appreciating our broad powertrain choices – gas, hybrid, electric, and diesel -digital productivity tools that save time and money.”
Total Electrified Vehicles – Record Half-Year
SUV Gains
Q2 By Ford’s Numbers
Trucks
Lincoln: Best Q2 Since 2007
Digital & Services: Ford Pro Intelligence and BlueCruise
Mobile Service Continues Growth
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.