GM Q1 2025 U.S. Sales Lead Auto Industry

General Motors (NYSE: GM) said today that its U.S. sales increased 17% in Q1 OF 2025, with double-digit increases at all four of the company’s brands. For the quarter, GM claimed it led the U.S. automotive industry in total sales at 693,363. It also claimed leadership in retail and fleet sales.

“GM’s sales growth outpaced every other major automaker, and the driving force is our portfolio,” said Rory Harvey, GM executive VP and president of global markets. “We’re the industry leader in trucks and affordable small SUVs, Cadillac is growing significantly in luxury, and we have the broadest portfolio of EVs in the industry.”

• GM said its inventory level is within target range. It Ended Q1 with inventory of 549,312 down 8% from Q4 of 2024.
• GM said pricing was consistent. GM estimated an Average Transaction Price (ATP) of ~$51,000 was up less than 3% year-over-year.
• GM incentives were at ~4% of ATP, compared to industry average of ~7%. (J.D. Power PIN data)

GM Q1 U.S. Sales Highlights

• GM continues to be the market leader in full-size pickups and SUVs.
• GM expects to be again the #2 seller electric vehicles in the U.S. with sales up 94% in the quarter.
• Chevrolet sales were up 14%, with the best first quarter since 2019. Chevy is the fastest growing EV brand in the U.S., led by Equinox EV and Blazer EV.
• Cadillac retail sales were up 21%, with EVs up 37%.
• GMC had its best Q1 ever, with sales up 18%.
• Buick posted its best quarter since 2006, with sales up 39%.
• Best-ever Q1 EV sales.

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Buick

• Best Q1 sales since 2006.
• Total sales up 39%.
• 9 consecutive quarters of year over year growth.
• New Enclave sales up 37%, best Q1 since 2019.
• Best-ever Q1 sales for Encore GX and Envista, Buick’s premium small SUVs.
• More than 50% of sales are to non-GM conquest buyers

Cadillac

• Nearly 3 straight years of retail sales growth.
• Best retail market share since 2014. (J.D. Power PIN)
• Retail sales in California up 25%.
• Best-ever Q1 for Escalade, the industry leading large luxury SUV. (all Escalade models).
• Best-ever Q1 sales for the V-Series family of high-performance vehicles.
• First deliveries for the OPTIQ.

Chevrolet

• 11th consecutive quarter of retail sales growth.
• New Traverse sales up 62%.
• Best-ever Q1 sales for Trax up 57%, leading the Small SUV segment
• Colorado sales up 73%, best Q1 since 2019.
• EV sales up 119%, led by Equinox EV and Blazer EV.
• Equinox sales up 31%, best Q1 since 2020.
• Best Q1 for Tahoe since 2007, up 28%.
• Suburban sales up 40%.
• Silverado HD up 12%.

GMC

• Best-ever Q1 retail market share. (J.D. Power PIN)
• Best-ever Q1 sales for Denali models.
• Best-ever Q1 sales for Sierra, up 13%.
• Best-ever Q1 sales for Canyon, up 66%.
• Best Q1 sales since 2007 for Yukon and best since 2005 for Yukon XL, up 29% combined
• New Acadia sales up 73%.