Continuing the Hot Rod culture with high voltage.
General Motors announced today a plan to offer EV technology more broadly beyond its own group and automotive applications. This so-called “one component at a time” tactic will allow GM to expand its reach to a larger, more diverse group of commercial customers. Such organizations likely have their own desires to meet the growing demand for zero-emissions technology while achieving their sustainability targets.
It’s the latest step in GM’s breakthrough commitment to electric vehicles that have fossil-fueled equity analysts grappling with a strategy they don’t understand given their questions during GM earnings calls. They are in a different cloud, so to speak. (AutoInformed: Environmental About Face – General Motors Ditching Internal Combustion Engines by 2035. Carbon Neutral by 2040?; GM’s Dual Platform Strategy – Doubling Revenues by 2030?; GM Needs Range, Battery Cost Cuts to Speed EV Plans)
“GM has an established strategy, network of integrators and co-development agreements to apply an extensive array of components and solutions to a broad range of customers and use cases,” claims Travis Hester, GM vice president of Electric Vehicle Growth Operations. “As companies across many industries look to reduce their environmental impact, GM is uniquely positioned to serve as a leader not only through exciting new EVs across our brands, but through additional technology applications, and we look forward to bringing customers – existing and new – along with us on our zero-emissions journey,” Hester says. (AutoInformed: GM Ups Ante Calls Out Other Automakers on EVs?)
GM estimates that the total market for electrification components could near $20 billion by 2030.
GM estimates that the total addressable market1 for electrification components could near $20 billion by 2030, as a growing number of industries introduce their own emissions reduction goals. Examples of initial EV component sets that GM will begin introducing include:
Project X built in collaboration with Cagnazzi Racing’s eCrate Solutions Group.
Chevy Performance and Aftermarket: The upcoming Electric Connect and Cruise eCrate Package allows customers to work with qualified installers through GM’s electric specialty vehicle modifier (eSVM) program who have been trained to replace a vehicle’s traditional internal combustion engine with a fully electric propulsion system. GM’s demonstrated proof-of-concept electric conversion vehicles include the E-10 pickup, K-5 Blazer-E, eCOPO Camaro and Project X built in collaboration with Cagnazzi Racing’s eCrate Solutions Group. Now, an electrified 1972 El Camino SS, developed with Lingenfelter Performance Engineering in Brighton, Michigan, represents the first independent installation of the concept eCrate package, the next generation of EV components from Chevrolet Performance as the program prepares to launch in 2022.
GM Powered Solutions: GM Powered Solutions will begin introducing tailored electric component sets and use its resources to identify opportunities that could benefit from electrification. GMPS will work to integrate the latest EV technology into custom applications. This effort will extend to its current GM Marine, On-Highway, Off-Highway and Industrial segments. It will help other enterprises to reach their own emissions targets using GM EV components and systems. Additional information about GM Powered Solutions is available here.
Ground Support Equipment: In collaboration with Textron Ground Support Equipment, a Textron (NYSE: TXT) company, GM will provide EV components to electrify Textron GSE’s TUG line of baggage tractors, cargo tractors and belt loaders. GM will provide technology to Powertrain Control Solutions, which will integrate the components into lithium-ion electric powertrains for TUG equipment, assisting in the electrification of ground support equipment for use in airports globally.
Marine Propulsion: In addition to supporting existing GM Marine customers, GM’s strategic investment in Seattle-based electric watercraft company Pure Watercraft represents an opportunity to bring EV technology to the marine industry and help preserve enjoyment of the outdoors for future generations. Together, the two companies will develop and commercialize battery electric watercraft to accelerate the transition to electric mobility. (AutoInformed: EV Boats – GM Buys Into Pure Watercraft)
Additional Business Extensions
1 Internal GM Forecasts from Investment Bank Data; calculated from extrapolating existing fleet volume, growth, sales and applying electrification penetration forecast assumptions.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
GM Stalks $20B Electric Conversion Market
Continuing the Hot Rod culture with high voltage.
General Motors announced today a plan to offer EV technology more broadly beyond its own group and automotive applications. This so-called “one component at a time” tactic will allow GM to expand its reach to a larger, more diverse group of commercial customers. Such organizations likely have their own desires to meet the growing demand for zero-emissions technology while achieving their sustainability targets.
It’s the latest step in GM’s breakthrough commitment to electric vehicles that have fossil-fueled equity analysts grappling with a strategy they don’t understand given their questions during GM earnings calls. They are in a different cloud, so to speak. (AutoInformed: Environmental About Face – General Motors Ditching Internal Combustion Engines by 2035. Carbon Neutral by 2040?; GM’s Dual Platform Strategy – Doubling Revenues by 2030?; GM Needs Range, Battery Cost Cuts to Speed EV Plans)
“GM has an established strategy, network of integrators and co-development agreements to apply an extensive array of components and solutions to a broad range of customers and use cases,” claims Travis Hester, GM vice president of Electric Vehicle Growth Operations. “As companies across many industries look to reduce their environmental impact, GM is uniquely positioned to serve as a leader not only through exciting new EVs across our brands, but through additional technology applications, and we look forward to bringing customers – existing and new – along with us on our zero-emissions journey,” Hester says. (AutoInformed: GM Ups Ante Calls Out Other Automakers on EVs?)
GM estimates that the total market for electrification components could near $20 billion by 2030.
GM estimates that the total addressable market1 for electrification components could near $20 billion by 2030, as a growing number of industries introduce their own emissions reduction goals. Examples of initial EV component sets that GM will begin introducing include:
Project X built in collaboration with Cagnazzi Racing’s eCrate Solutions Group.
Chevy Performance and Aftermarket: The upcoming Electric Connect and Cruise eCrate Package allows customers to work with qualified installers through GM’s electric specialty vehicle modifier (eSVM) program who have been trained to replace a vehicle’s traditional internal combustion engine with a fully electric propulsion system. GM’s demonstrated proof-of-concept electric conversion vehicles include the E-10 pickup, K-5 Blazer-E, eCOPO Camaro and Project X built in collaboration with Cagnazzi Racing’s eCrate Solutions Group. Now, an electrified 1972 El Camino SS, developed with Lingenfelter Performance Engineering in Brighton, Michigan, represents the first independent installation of the concept eCrate package, the next generation of EV components from Chevrolet Performance as the program prepares to launch in 2022.
GM Powered Solutions: GM Powered Solutions will begin introducing tailored electric component sets and use its resources to identify opportunities that could benefit from electrification. GMPS will work to integrate the latest EV technology into custom applications. This effort will extend to its current GM Marine, On-Highway, Off-Highway and Industrial segments. It will help other enterprises to reach their own emissions targets using GM EV components and systems. Additional information about GM Powered Solutions is available here.
Ground Support Equipment: In collaboration with Textron Ground Support Equipment, a Textron (NYSE: TXT) company, GM will provide EV components to electrify Textron GSE’s TUG line of baggage tractors, cargo tractors and belt loaders. GM will provide technology to Powertrain Control Solutions, which will integrate the components into lithium-ion electric powertrains for TUG equipment, assisting in the electrification of ground support equipment for use in airports globally.
Additional Business Extensions
1 Internal GM Forecasts from Investment Bank Data; calculated from extrapolating existing fleet volume, growth, sales and applying electrification penetration forecast assumptions.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.