Gubagoo, a seller of conversational commerce solutions for automotive dealerships and OEMs, today announced Gubagoo Virtual Retailing, a new digital retailing solution that is completely integrated within Facebook. Gubagoo enables a full car buying experience on Facebook. More than 4,000 dealerships, including some of the world’s largest dealer groups and certified OEM programs currently use Gubagoo.
It’s claimed that in less than 30 minutes, customers can build a deal and get approved financing for a vehicle that a dealer has listed on Facebook Marketplace. The buying process is initiated when a person inquires about a vehicle they see on Marketplace by sending a message in Messenger. Once in the conversation, the customer can tap on the “Buy Online” button to calculate payments, value their trade-in, apply rebates, accessories and F&I products, and submit a credit application for online approval – all within Messenger.
The customer’s entire deal is created online and includes 24/7/365 support from Gubagoo’s certified F&I agents who will help guide the customer and answer any questions through Messenger.
“We are investing heavily in integrating with Marketplace and Messenger to bring the car buying experience online,” said Brad Title, CEO of Gubagoo. “Gubagoo Virtual Retailing in Messenger allows us to go beyond high-quality lead generation and close deals, freeing up dealers to focus their efforts on in-store customers. Dealers can also watch a live deal as it’s happening, jump into a chat with the customer, desk a deal on the fly and send it to the customer. It’s powerful stuff.”
In addition to the integration on Marketplace, Gubagoo Virtual Retailing also integrates with the dealerships’ website.
Gubagoo Virtual Retailing will be sold as an add-on solution to Gubagoo’s ChatSmart advanced live chat solution. Virtual Retailing will also complement the company’s other solutions including Text+ for inbound/outbound texting and Publisher for behavior-based offers and incentives.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Gubagoo Announces Virtual Retailing for Auto Dealers to Sell Cars Through Facebook Marketplace
Gubagoo, a seller of conversational commerce solutions for automotive dealerships and OEMs, today announced Gubagoo Virtual Retailing, a new digital retailing solution that is completely integrated within Facebook. Gubagoo enables a full car buying experience on Facebook. More than 4,000 dealerships, including some of the world’s largest dealer groups and certified OEM programs currently use Gubagoo.
It’s claimed that in less than 30 minutes, customers can build a deal and get approved financing for a vehicle that a dealer has listed on Facebook Marketplace. The buying process is initiated when a person inquires about a vehicle they see on Marketplace by sending a message in Messenger. Once in the conversation, the customer can tap on the “Buy Online” button to calculate payments, value their trade-in, apply rebates, accessories and F&I products, and submit a credit application for online approval – all within Messenger.
The customer’s entire deal is created online and includes 24/7/365 support from Gubagoo’s certified F&I agents who will help guide the customer and answer any questions through Messenger.
“We are investing heavily in integrating with Marketplace and Messenger to bring the car buying experience online,” said Brad Title, CEO of Gubagoo. “Gubagoo Virtual Retailing in Messenger allows us to go beyond high-quality lead generation and close deals, freeing up dealers to focus their efforts on in-store customers. Dealers can also watch a live deal as it’s happening, jump into a chat with the customer, desk a deal on the fly and send it to the customer. It’s powerful stuff.”
In addition to the integration on Marketplace, Gubagoo Virtual Retailing also integrates with the dealerships’ website.
Gubagoo Virtual Retailing will be sold as an add-on solution to Gubagoo’s ChatSmart advanced live chat solution. Virtual Retailing will also complement the company’s other solutions including Text+ for inbound/outbound texting and Publisher for behavior-based offers and incentives.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.