Honda Motor Co. today in Japan announced sweeping organizational changes on 1April 2022 that it says will “transform itself into a mobility company focused on services and solutions that can achieve new growth and new value creation.” It is trying to realize its announced target of carbon neutrality for all products and corporate activities Honda is involved in by 2050.
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Translation: The changes are needed to survive the electrification business, new business, and combined solution business, which will require bolstering the development of software, as well as the strengthening the development of core electrification technologies.
The “optimization of global resource allocation” will come under the leadership of business operations, through the creation of Business Operating Boards (BOB). This also requires a new organization combining hardware with software and services. Business and regional operations need to change to adapt to electrification and the digital age. Moreover, given the expense of the ongoing car wars, Honda is consolidating existing business areas. Regional operations in Europe, Africa and the Middle East will be combined.
Honda’s Automobile Operations will have a new structure for collaboration with the new Business Development Operations. It will also increase the pace of reform of Honda Monozukuri (art of making things) through strengthening of production engineering, quality and the supply chain.
Motorcycle and Power Products Operations will be combined with the consolidation of two operational structures.The current Monozukuri Center of Motorcycle Operations will now include the production planning and purchase planning divisions and production facilities of both operations.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Honda Motor to Make Sweeping Organizational Changes in April to Survive and Sustain Itself as a Mobility Company
Honda Motor Co. today in Japan announced sweeping organizational changes on 1April 2022 that it says will “transform itself into a mobility company focused on services and solutions that can achieve new growth and new value creation.” It is trying to realize its announced target of carbon neutrality for all products and corporate activities Honda is involved in by 2050.
Click to Enlarge.
Translation: The changes are needed to survive the electrification business, new business, and combined solution business, which will require bolstering the development of software, as well as the strengthening the development of core electrification technologies.
The “optimization of global resource allocation” will come under the leadership of business operations, through the creation of Business Operating Boards (BOB). This also requires a new organization combining hardware with software and services. Business and regional operations need to change to adapt to electrification and the digital age. Moreover, given the expense of the ongoing car wars, Honda is consolidating existing business areas. Regional operations in Europe, Africa and the Middle East will be combined.
Honda’s Automobile Operations will have a new structure for collaboration with the new Business Development Operations. It will also increase the pace of reform of Honda Monozukuri (art of making things) through strengthening of production engineering, quality and the supply chain.
Motorcycle and Power Products Operations will be combined with the consolidation of two operational structures.The current Monozukuri Center of Motorcycle Operations will now include the production planning and purchase planning divisions and production facilities of both operations.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.