Honda Motor said today that a new subsidiary called Honda Racing Corporation UK Ltd. (HRC UK) has been established. This new company has been founded to primarily perform post-race maintenance and preparation tasks on the Honda built F1 power units (PUs), while also operating as a logistics operation for the European region.
“The establishment of HRC UK will further enhance the effectiveness of Honda’s PU operations, in support of the partnership with Aston Martin Aramco Formula One® Team,” Honda said.
In May of 2023, Honda and Aston Martin F1 jointly announced they will enter into a works partnership so that Honda will supply its F1 power units that are compliant with the new, well, Formula or rules.
Honda is celebrating its 60th anniversary of its first F1 participation this year. The company is currently providing technical support and marketing cooperation as a team partner to Oracle Red Bull Racing, which is enmeshed in an ongoing alleged inappropriate sexual behavior scandal. Honda also supplies the VISA Cash App RB Formula One Team. As part of this technical support, HRC manufactures and supplies PUs along with support for PU operation throughout the season to Red Bull Powertrains (RBPT)*. This partnership will continue until the next year’s 2025 season.
*RBPT is a Red Bull group company responsible for F1 PU building. They are in charge of production and operation of ESS (Energy Storage System) for current F1 PU.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Honda Racing has a New UK Formula One Base
Honda Motor said today that a new subsidiary called Honda Racing Corporation UK Ltd. (HRC UK) has been established. This new company has been founded to primarily perform post-race maintenance and preparation tasks on the Honda built F1 power units (PUs), while also operating as a logistics operation for the European region.
“The establishment of HRC UK will further enhance the effectiveness of Honda’s PU operations, in support of the partnership with Aston Martin Aramco Formula One® Team,” Honda said.
In May of 2023, Honda and Aston Martin F1 jointly announced they will enter into a works partnership so that Honda will supply its F1 power units that are compliant with the new, well, Formula or rules.
Honda is celebrating its 60th anniversary of its first F1 participation this year. The company is currently providing technical support and marketing cooperation as a team partner to Oracle Red Bull Racing, which is enmeshed in an ongoing alleged inappropriate sexual behavior scandal. Honda also supplies the VISA Cash App RB Formula One Team. As part of this technical support, HRC manufactures and supplies PUs along with support for PU operation throughout the season to Red Bull Powertrains (RBPT)*. This partnership will continue until the next year’s 2025 season.
*RBPT is a Red Bull group company responsible for F1 PU building. They are in charge of production and operation of ESS (Energy Storage System) for current F1 PU.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.