
Click for more.
Honda Racing Corporation (HRC), the global racing branch of Honda, will launch a new merchandise and memorabilia business this week during California’s Monterey Car Week. To commemorate the new memorabilia business, HRC will auction the Honda V10 engine used by Ayrton Senna in his McLaren Honda MP4/5B during the final two rounds of the 1990 Formula 1 season. The historic engine will be auctioned by Bonhams during The Quail, A Motorsports Gathering at Quail Lodge on 15 August.*
“Throughout our history, Honda has won at the highest levels of motorsports all over the world, and the new HRC merchandise and memorabilia business is all about sharing our incredible racing heritage with our race fans in exciting new ways,” said Jon Ikeda, senior vice president, Honda Racing Corporation US. “HRC will build an even stronger connection with Honda and Acura enthusiasts by offering exclusive opportunities to own a piece of racing history, including limited-edition collectibles and rare artifacts from our storied legacy in motorsport.”
Honda RA100E V10 Engine Auction
The 1990 Formula 1 season marked the final year for the Honda V10 engine, with this particular unit (V805) powering Ayrton Senna’s McLaren Honda MP4/5B during the final two rounds, making it the last Honda V10 Formula One unit ever raced by the three-time F1 champion (1988, 1990, 1991). This engine was used during the warmup for the Japanese Grand Prix (round 15) and raced in the Australian Grand Prix (round 16). Senna secured his second Drivers’ Championship that year, while he and teammate Gerhard Berger earned McLaren Honda a third-consecutive Constructors’ Championship.

Click to enlarge.
During this time, all Honda F1 engines were sent back to Japan immediately after each race to be dismantled, investigated. The insights were then applied to future engine development. As a result of this process, it was costly to keep the used engines, and they were normally disposed of after diagnosis. It is for this reason very few historic Formula One engines still exist today. As the last Honda V10 Formula 1 engine, and development of the new V12 for the 1991 season already underway, there was no need to dismantle and examine this unit. Rather than the engine being disposed of, it was sent to the archives where it remained until recently.
The RA100E-V805 engine has been disassembled at the HRC facility in Sakura, Japan by the original builders of these engines. The item up for auction includes various internal and external components, such as camshafts, cam covers, pistons and connecting rods. All items are housed in a custom display case, accompanied by an original HRC certificate of authenticity.

Click for more.
HRC also will celebrate the company’s more than six decades of two-wheel and four-wheel motorsports heritage during Monterey Car Week. Iconic Honda and Acura racing machines will be displayed at both The Quail and the Rolex Monterey Motorsports Reunion at Laguna Seca Raceway (Aug. 13-16), including championship winners from F1, IMSA, World Challenge and Isle of Man Tourist Trophy, Ayrton Senna McLaren Honda MP4/5B, Richie Ginther, 1965 Mexican Grand Prix,
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Honda Racing Starts Merchandise and Memorabilia Sales
Click for more.
Honda Racing Corporation (HRC), the global racing branch of Honda, will launch a new merchandise and memorabilia business this week during California’s Monterey Car Week. To commemorate the new memorabilia business, HRC will auction the Honda V10 engine used by Ayrton Senna in his McLaren Honda MP4/5B during the final two rounds of the 1990 Formula 1 season. The historic engine will be auctioned by Bonhams during The Quail, A Motorsports Gathering at Quail Lodge on 15 August.*
“Throughout our history, Honda has won at the highest levels of motorsports all over the world, and the new HRC merchandise and memorabilia business is all about sharing our incredible racing heritage with our race fans in exciting new ways,” said Jon Ikeda, senior vice president, Honda Racing Corporation US. “HRC will build an even stronger connection with Honda and Acura enthusiasts by offering exclusive opportunities to own a piece of racing history, including limited-edition collectibles and rare artifacts from our storied legacy in motorsport.”
Honda RA100E V10 Engine Auction
The 1990 Formula 1 season marked the final year for the Honda V10 engine, with this particular unit (V805) powering Ayrton Senna’s McLaren Honda MP4/5B during the final two rounds, making it the last Honda V10 Formula One unit ever raced by the three-time F1 champion (1988, 1990, 1991). This engine was used during the warmup for the Japanese Grand Prix (round 15) and raced in the Australian Grand Prix (round 16). Senna secured his second Drivers’ Championship that year, while he and teammate Gerhard Berger earned McLaren Honda a third-consecutive Constructors’ Championship.
Click to enlarge.
During this time, all Honda F1 engines were sent back to Japan immediately after each race to be dismantled, investigated. The insights were then applied to future engine development. As a result of this process, it was costly to keep the used engines, and they were normally disposed of after diagnosis. It is for this reason very few historic Formula One engines still exist today. As the last Honda V10 Formula 1 engine, and development of the new V12 for the 1991 season already underway, there was no need to dismantle and examine this unit. Rather than the engine being disposed of, it was sent to the archives where it remained until recently.
The RA100E-V805 engine has been disassembled at the HRC facility in Sakura, Japan by the original builders of these engines. The item up for auction includes various internal and external components, such as camshafts, cam covers, pistons and connecting rods. All items are housed in a custom display case, accompanied by an original HRC certificate of authenticity.
Click for more.
HRC also will celebrate the company’s more than six decades of two-wheel and four-wheel motorsports heritage during Monterey Car Week. Iconic Honda and Acura racing machines will be displayed at both The Quail and the Rolex Monterey Motorsports Reunion at Laguna Seca Raceway (Aug. 13-16), including championship winners from F1, IMSA, World Challenge and Isle of Man Tourist Trophy, Ayrton Senna McLaren Honda MP4/5B, Richie Ginther, 1965 Mexican Grand Prix,
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.