Developing HD Maps for the next generation of Hyundai and Kia vehicles.
Netradyne, a startup Artificial Intelligence (AI) technology company today announced a global partnership with Hyundai Mnsoft, a Hyundai Motor Group subsidiary working on so-called location-based services (LBS), cloud-based connected navigation software and – it’s claimed in the future – high definition (HD) maps for autonomous vehicles. The partnership wants to develop HD maps for future vehicle technologies. Commercial applications -trucking and delivery services – appear to be the initial target market.
The two organizations say they will create a “strong collaborative environment” for their individual artificial intelligence and research and development teams. HYUNDAI Mnsoft will use Netradyne’s dynamic crowd-sourced deep vision technologies for the development of HD Maps in its next generation of Hyundai and Kia vehicles.
“With this agreement, we will make additional efforts to develop our HD maps for the safety of all autonomous vehicles,” said Byoungkeun Woo, VP of Hyundai Mnsoft.
Netradyne has been working a competitive proof of concept with HYUNDAI Mnsoft for close to a year, using its Driveri camera to map parts of the United States in high definition. Other competitors have participated in partnerships surrounding Light Detection and Ranging (LIDAR)-based mapping collaborations, but Netradyne says its differentiated approach ultimately stood out to Hyundai as it relies on crowd-sourced deep vision analytics, a more affordable approach to HD Map generation which ultimately offers dynamic updates.
Driveri is a vision-based driver recognition safety program that captures every minute of the driving experience (no word on the enormous privacy and legal issues here), to give safety managers a complete view of their driver’s day, now including advanced HD Map data capabilities.
“With Driveri, real-time, edge computing provides immediate updates,” explained David Julian, CTO of Netradyne. “Driveri mapping uses a simultaneous localization and mapping (SLAM) approach to crowd-source updates for dynamic events such as accidents, or road construction, in addition to static elements such as lane markings, signs, and signals.”
Close collaboration to develop HD maps globally between the AI research and development (R&D) and product teams at both HYUNDAI Mnsoft and Netradyne is predicted to enable safer next-generation vehicles.
“The announcement made between Hyundai Mnsoft and Netradyne speaks to the need for advanced AI and AV companies to work together to support advancing driver and fleet safety, location and tracking data and bring intelligent data to those adopting autonomous vehicle technology,” said industry analyst, Stephanie Atkinson, CEO of CompassIntel.com and Chair of IoT6 Exchange Summit.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Hyundai Partners with Netradyne on Vision Technology
Developing HD Maps for the next generation of Hyundai and Kia vehicles.
Netradyne, a startup Artificial Intelligence (AI) technology company today announced a global partnership with Hyundai Mnsoft, a Hyundai Motor Group subsidiary working on so-called location-based services (LBS), cloud-based connected navigation software and – it’s claimed in the future – high definition (HD) maps for autonomous vehicles. The partnership wants to develop HD maps for future vehicle technologies. Commercial applications -trucking and delivery services – appear to be the initial target market.
The two organizations say they will create a “strong collaborative environment” for their individual artificial intelligence and research and development teams. HYUNDAI Mnsoft will use Netradyne’s dynamic crowd-sourced deep vision technologies for the development of HD Maps in its next generation of Hyundai and Kia vehicles.
“With this agreement, we will make additional efforts to develop our HD maps for the safety of all autonomous vehicles,” said Byoungkeun Woo, VP of Hyundai Mnsoft.
Netradyne has been working a competitive proof of concept with HYUNDAI Mnsoft for close to a year, using its Driveri camera to map parts of the United States in high definition. Other competitors have participated in partnerships surrounding Light Detection and Ranging (LIDAR)-based mapping collaborations, but Netradyne says its differentiated approach ultimately stood out to Hyundai as it relies on crowd-sourced deep vision analytics, a more affordable approach to HD Map generation which ultimately offers dynamic updates.
Driveri is a vision-based driver recognition safety program that captures every minute of the driving experience (no word on the enormous privacy and legal issues here), to give safety managers a complete view of their driver’s day, now including advanced HD Map data capabilities.
“With Driveri, real-time, edge computing provides immediate updates,” explained David Julian, CTO of Netradyne. “Driveri mapping uses a simultaneous localization and mapping (SLAM) approach to crowd-source updates for dynamic events such as accidents, or road construction, in addition to static elements such as lane markings, signs, and signals.”
Close collaboration to develop HD maps globally between the AI research and development (R&D) and product teams at both HYUNDAI Mnsoft and Netradyne is predicted to enable safer next-generation vehicles.
“The announcement made between Hyundai Mnsoft and Netradyne speaks to the need for advanced AI and AV companies to work together to support advancing driver and fleet safety, location and tracking data and bring intelligent data to those adopting autonomous vehicle technology,” said industry analyst, Stephanie Atkinson, CEO of CompassIntel.com and Chair of IoT6 Exchange Summit.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.