July Vehicle Sales Stall in U.S. SAAR Projected less than 10 M

Annualized sales of new vehicles in the U.S. will be about 11.8 million units in July. This is the third straight month below the 12 million mark as the U.S. economy remains close to reentering a recession.

In spite of hundreds upon hundreds of billions of dollars in U.S. government deficit spending, economic growth basically halted in the first half of 2011.  The advance estimate by the Bureau of Economic Analysis (BEA) is that real GDP rose by 1.3% at an annual rate in the second quarter of 2011, following a 0.4% increase in the first quarter, which is a revision downward from overly optimistic government data previously released.  This is slower than the anemic growth in the second half of 2010, when the economy expanded by 2.4% at an annual rate. It means official unemployment rates of more than 9% for the foreseeable future. And the official rates are likely half the actual rates, according to critics.

Auto sales in July for retail seasonally adjusted annualized rate (SAAR) are predicted to come in at 9.6 million units, 300,000 units stronger than 9.3 million unit SAAR in June, according to J.D. Power and Associates, which gathers data from more than 8,900 retail franchisees throughout the United States.

New-vehicle retail sales in July, which got off to strong start over the Independence Day weekend, have again slowed during the second half of the month—a pattern also seen in  June 2011.

“The auto industry is having a difficult time shaking off adversity, as vehicle sales start the second half of the year better than June, but not as strong as many people had hoped,” said Jeff Schuster, executive director of global forecasting at J.D. Power and Associates.

“A recovery pattern is still expected, but the pace could be in question as reported weaker GDP growth in the first half of the year may dampen the outlook.”

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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One Response to July Vehicle Sales Stall in U.S. SAAR Projected less than 10 M

  1. June Shelp says:

    Online advertised vacancies were down 217,000 in July to 4,154,500, according to The Conference Board Help Wanted OnLine (HWOL) Data Series released August 1. The July drop follows a decline of 100,000 in June after a basically flat period in April and May. The Supply/Demand rate stands at 3.22, indicating there were just over 3 unemployed for every online advertised vacancy in June, the latest monthly data available for unemployment.

    “The national trend in labor demand, while positive in the first quarter of 2011, turned negative in the second quarter. And with the July loss, monthly labor demand is now 54,000 below the January level,” said June Shelp, Vice President at The Conference Board.

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