Lexus 2013 GS 350 Debuts at Pebble Beach

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Toyota Motor Corporation President Akio Toyoda and Mark Templin, Lexus group vice president, with the 2013 Lexus GS 350 at its unveiling in Pebble Beach.

Lexus today unveiled the new 2013 GS 350 at a press conference ahead of the Pebble Beach Concours d’Elegance on Sunday. Notable about the revised sedan is slightly more interior room and trunk space even though exterior dimensions of the mid-size are almost unchanged.

The 2013 Lexus GS changes from previous rounded Lexus designs by way of its more angular sculpted exterior. Lexus said it will lead the rest of the lineup in an “entirely new direction” that appears derivative of front and rear themes developed by Ford of Europe, Audi, BMW and Cadillac. Overall, the new GS sheet metal represents a “significant extension of the Lexus L-finesse philosophy that is the core of all Lexus product design,” according to Lexus.

Fins – yes fins – incorporated into the side of the tail lamps and the trunk help direct air over and past the car, resulting in what’s said to be a class leading coefficient of drag.  From the side, there are tapered lower rocker panel and the short front overhang. Width-enhancing front and rear wheel arches – the Japanese donor platform is narrow to an American eye; a key criticism of the current car – tries to make the car look wider.

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A successful attempt by Lexus to visually diguise what is a narrow Japanese platform.

Lexus also said that the new platform is more rigid compared to the current model because more spot welds are used in assembly. The wider track – almost two inches – required a revised suspension design with increased cornering performance.

The new GS is powered by a familiar 3.5-liter V6 engine, with four cams, four valves per cylinder with dual Variable Valve Timing. At 306 horsepower, it is one of the more powerful base engines in the segment, as well as the only one with both direct and sequential injection. It propels the GS from 0-60 mph in 5.7 seconds and at the same time, fuel economy is said to be improved – although that awaits EPA ratings for confirmation for what is more than a 3,700-pound car in rear-wheel-drive form. All-wheel-drive is also available.

The transmission has some features adopted from the Lexus IS F high-performance sedan — including faster shifts, earlier torque converter lockup and downshift throttle blips — to support four driving modes that can be operated by toggling the new Lexus Drive Mode selector.

“Today, buyers in the mid-size luxury segment want a more engaging driving experience, styling that makes a statement, and a roomier interior package,” said Mark Templin, Lexus group vice president and general manager.

About Ken Zino

Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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