Nissan Announces Ambitious Global Growth Plan

AutoInformed.com

Ghosn, under scrutiny by the French government said that business expansion will focus on growth markets and further developing the company's Infiniti and light commercial businesses.

Things are going to get better during the next five years for Nissan Motor Company, the Yokohama based automaker announced this morning. In unveiling what is an ambitious six year business plan, Japan’s number two automaker said that it will deliver on average an all-new vehicle every six weeks for six years.  As a result, the company’s global portfolio will have 66 vehicles and will cover 92% of all markets and segments, Nissan claimed.

Nissan had record sales of 4.185 million vehicles and a profit of ¥537.5 billion (~$6.27 billion) for the Japanese fiscal year 2010, ending March 31, 2011. Net revenues were ¥8.7731 trillion, ~$102.4 billion. Nissan’s growth at 19% outpaced the total auto industry expansion, which grew 12.6% – from 64.5 million units in fiscal 2009 to 72.6 million worldwide in fiscal 2010.For the full year, overall global market share stood at 5.8%.

“We will accelerate our growth, bringing more innovation and excitement to our products and services as well as cleaner, more affordable cars for everyone around the world, in line with the energy and environmental challenges of the 21st century,” claimed Nissan President and Chief Executive Officer Carlos Ghosn.

Ghosn is under scrutiny by the French government – a 15% stockholder of Renault, which holds 50% of the Renault Nissan Alliance. The French government was embarrassed by industrial spying scandal that was a hoax, and is concerned about Ghosn moving jobs out of France. Ghosn said that business expansion will focus on growth markets and further developing the company’s Infiniti and light commercial businesses.

The Infiniti luxury brand will grow from its 2010 sales of 150,000 vehicles to 10% of global market share among luxury brand segments, a level today that would represent 500,000 vehicles. Infiniti will be present in more than 70 markets with a product range of at least 10 vehicles.

China is – and will continue to be – Nissan’s largest single global market. Nissan wants a 10% share of the Chinese market. Nissan will also increase its presence in Brazil, Russia and India.

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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