Porsche is becoming a truck company in Asia, at least until the new 911 arrives.
Porsche in Stuttgart said today it posted July deliveries of 10,722 vehicles worldwide, down slightly from 11,169 units in July of last year. A total of 71,381 new vehicles were delivered between January and July 2011, 28.6% more than in the same period of 2010.
Porsche said it had record sales in the Chinese market in July with deliveries of 2,484 vehicles, the best monthly result in China ever. In total, the sports car manufacturer delivered 14,751 vehicles in the current financial year in what is now Porsche’s second largest market. This marks a 72.6 % increase compared with the period January to July 2010. The Cayenne especially is in strong demand in Asia.
Bernhard Maier, Porsche AG Board of Management Member for Sales and Marketing said: “Customer deliveries this year are exceeding our expectations. In July we almost rivaled last year’s record high. We are looking to the months ahead with confidence and believe that new vehicles such as the Panamera Diesel will boost European sales figures.”
In July 2011, Porsche posted significant increases in what it calls the Asia/Rest of the World region. Total deliveries of 3,998 vehicles mean an increase of 79.4% from last year. On the North American continent, the sports car manufacturer was flat with 2,968 deliveries (+ 0.6 %) – 2,768 vehicles were delivered in the United States – an increase of 2.4 % compared with July 2010.
Weaker sales in Europe were behind a 38.3 % decline in deliveries to 3,475 units compared with the same month last year. The successful market launch of the Cayenne Diesel in July 2010 helped stem the decline. In July 2011, Porsche delivered a total of 1,292 vehicles in Germany.
The most successful model line worldwide was again the Cayenne. 5,483 vehicles were delivered in July 2011. This represents an increase of 16.1% compared with the same month the year before. Gran Turismo Panamera deliveries of 2,352 in the reporting month were slightly up on last year’s result (+ 2.5 %). The 911 model line, facing an imminent change of model, posted a 35.1% to 1,666 vehicles. The mid-engine Boxster and Cayman sports cars posted 1,221 units (- 22.9 %).
