The Prius Plug-in will begin arriving at Toyota dealers in 15 launch states in spring 2012.
Toyota Motor Sales (TMS) U.S.A. today announced the introduction of a new online ordering site for the 2012 Prius Plug-in Hybrid, which will be on sale – it’s hoped – about one year from now.
The first phase of the so called Priority Registration will launch on Earth Day, 22 April 2011. Customers who are interested in being one of the first to own a Prius Plug-in can log on to www.toyota.com/plugin and complete their registration on the site.
The Prius plug-in hybrid will be Toyota’s first application of lithium ion batteries. Current Prius models have successfully used nickel metal hydride batteries since the Prius was introduced in Japan in 1997 as the world’s first mass produced hybrid.
Toyota’s Priority Registration allows the customer first access to the Online Order System when it becomes available later in the year.
The new site will allow customers to configure their own vehicle from any web browser, select their dealership of choice – within the 15 launch states – and track their order through production, distribution and delivery.
“The Prius Plug-in Online Ordering system was inspired by the success and positive customer feedback we had to similar online ordering systems for the first two generations of Prius,” said Bob Carter, Toyota Division group vice president and general manager.
“We feel the Prius Plug-in target customer will expect a purchase experience that is as advanced and convenient as the product itself. The Online Ordering System is designed to meet those expectations.”
The Prius Plug-in will begin arriving at Toyota dealers in 15 launch states in spring 2012, with a nationwide roll-out the following year. The 15 launch states include Arizona, California, Connecticut, Hawaii (no online ordering here), Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Rhode Island, Vermont, Virginia, and Washington.
