Qualified Vehicle Modifier Tweaked at Ford Pro

Ken Zino of AutoInformed.com on Qualified Vehicle Modifier Tweaked at Ford Pro

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Ford Pro today announced a search tool to find upfitted vehicles. The commercial division of Ford Motor Company said it is creating an open marketplace between upfitters and vehicle owners with its launch. Developed in collaboration with Work Truck Solutions®, the new app can search the nationwide inventory of upfitted versions of Ford F-Series Super Duty® Pickup and Chassis Cab, Ford Transit commercial van; and E-Transit™, the electric cargo van.*

“LocateFordWorkTrucks.com helps reduce the wait times associated with traditional upfitting, helping ensure our customers can get the vehicles they need to drive their businesses forward,” said Esteban Plaza-Jennings, upfit strategy manager, Ford Pro. “This is just another example of how we’re committed to simplifying operations and helping customers be more efficient.”

“This collaboration is a testament to the shared commitment of Ford Pro and Work Truck Solutions to provide unparalleled tools that serve customers on their journey and strengthen the ability of dealerships to deliver what their buyers need, all while adding efficiency and value to the entire commercial vehicle ecosystem,” said Kathryn Schifferle, founder and Chief Vision Officer at Work Truck Solutions.

Locate Ford Work Trucks

  • Instant Access: LocateFordWorkTrucks.com, accessible via FordPro.com, allows customers to instantly locate in-stock, upfitted work trucks at Ford dealers nationwide, from Maverick® to F-750®.
  • Advanced Search: With Work Truck Solutions’ search technology, the platform offers what’s is claimed easy-to-navigate filters for make and model type, upfit type, vehicle class, fuel type, and more, helping customers find the perfect vehicle configuration for their specific need or industry. Go to fordpro.com.

*The Ford Pro Upfitter (FPU) program, formerly Qualified Vehicle Modifier (QVM), establishes strong cooperation between Ford Pro and final-stage vehicle manufacturers. This collaboration not only helps ensure that aftermarket companies have strong quality operating systems, but also helps provide a claimed seamless, end-to-end customer experience – from initial selection to final delivery. Dealers using Ford Pro Upfitters can now view and track those vehicles as they progress through the process. Upfitters can apply via the Ford Pro website.

 

About Ken Zino

Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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