Click to Enlarge the Boat Tail.
Rolls-Royce Motor Cars today reported record sales for 2021 of 15,586 vehicles, the highest in its 117-year history. In spite of ongoing Covid chaos, the BMW owned company set all-time record sales in most regions, including China, the Americas and Asia-Pacific, as well as in multiple countries. It was a 49% increase year-over-year. (AutoInformed.com on BMW and Rolls Note Rolls-Royce Founder’s Birthday)
The company said that growth came principally by Ghost sales, with demand increasing following the launch of Black Badge Ghost in October 2021. This, together with sales of the Cullinan and the marque’s pinnacle product, Phantom, means that at the moment order books are full well into the third quarter of 2022. The company’s Provenance (pre-owned or used) also posted an all-time record.
“Our extremely strong product portfolio, an exceptional Bespoke offering, together with the first full year of availability of Ghost, the launch of Black Badge Ghost in October and the continuing record demand for Bespoke personalization, has contributed meaningfully to our extremely strong performance,” said Torsten Müller-Ötvös, Chief Executive Officer, RRMC, Goodwood, West Sussex.
Bespoke (personalization or custom cars in Brit speak – Autocrat) commissions remain at record levels, with individual examples including the Phantom Oribe co-created with Hermès, alongside the Phantom Tempus, and Black Badge Wraith and Black Badge Dawn Landspeed Collection cars. The company indicated its commitment to leading a new contemporary coach-building movement with Rolls‑Royce Coachbuild becoming permanent fin its future portfolio, and with it the unveiling of its latest coach built exercise, the Boat Tail. (AutoInformed.com on Rolls-Royce ‘Boat Tail’ Makes Global Debut)
Click to Enlarge.
Rolls-Royce also announced its first all-electric car, Spectre, during 2021. With deliveries expected by Q4 of – wait for it as this is a backward-looking maker in some respects – 2023. The Rolls-Royce factory at Goodwood is currently running at near-maximum capacity, on a two-shift schedule to fulfill orders from clients. (AutoInformed.com on Rolls-Royce Announces First Full Electric Car)
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Rolls-Royce Motor Cars Posts Highest Sales in 117 Years
Click to Enlarge the Boat Tail.
Rolls-Royce Motor Cars today reported record sales for 2021 of 15,586 vehicles, the highest in its 117-year history. In spite of ongoing Covid chaos, the BMW owned company set all-time record sales in most regions, including China, the Americas and Asia-Pacific, as well as in multiple countries. It was a 49% increase year-over-year. (AutoInformed.com on BMW and Rolls Note Rolls-Royce Founder’s Birthday)
The company said that growth came principally by Ghost sales, with demand increasing following the launch of Black Badge Ghost in October 2021. This, together with sales of the Cullinan and the marque’s pinnacle product, Phantom, means that at the moment order books are full well into the third quarter of 2022. The company’s Provenance (pre-owned or used) also posted an all-time record.
“Our extremely strong product portfolio, an exceptional Bespoke offering, together with the first full year of availability of Ghost, the launch of Black Badge Ghost in October and the continuing record demand for Bespoke personalization, has contributed meaningfully to our extremely strong performance,” said Torsten Müller-Ötvös, Chief Executive Officer, RRMC, Goodwood, West Sussex.
Bespoke (personalization or custom cars in Brit speak – Autocrat) commissions remain at record levels, with individual examples including the Phantom Oribe co-created with Hermès, alongside the Phantom Tempus, and Black Badge Wraith and Black Badge Dawn Landspeed Collection cars. The company indicated its commitment to leading a new contemporary coach-building movement with Rolls‑Royce Coachbuild becoming permanent fin its future portfolio, and with it the unveiling of its latest coach built exercise, the Boat Tail. (AutoInformed.com on Rolls-Royce ‘Boat Tail’ Makes Global Debut)
Click to Enlarge.
Rolls-Royce also announced its first all-electric car, Spectre, during 2021. With deliveries expected by Q4 of – wait for it as this is a backward-looking maker in some respects – 2023. The Rolls-Royce factory at Goodwood is currently running at near-maximum capacity, on a two-shift schedule to fulfill orders from clients. (AutoInformed.com on Rolls-Royce Announces First Full Electric Car)
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.