Special Editions Dream or Nightmare?

Ken Zino of Auto Informed.com on Mustang Ice White Edition Appearance Package

Maybe Ford should spend a little more money on locations?

Today in what Ford Motor says is in celebration of the Woodward Dream Cruise kickoff, Ford is introducing the new Mustang Ice White Edition Appearance Package for both Mustang coupe and Mustang Mach-E models. This marks the first time in 28 years Ford is offering a white-on-white Mustang and the first time ever for the coupe. This of course begs the question are special editions special given that Mustang by some measures [1] is the most popular sports car in the world?

“Mustang has always had the power to attract attention on the road, but the new Mustang Ice White Edition could – just like the original ’93 Triple White Fox body feature Mustang – become one of the hot collectibles of future generations,” counters Jim Owens, Mustang brand marketing manager, not without self-interest. “We are proud to continue a longstanding Mustang tradition of continuously offering fresh, new styling options for customers to empower them to make their Mustang an extension of who they are.”

 Ken Zino of Auto Informed.com on Mustang Ice White Edition Appearance Package

Good luck keeping it clean…

The all-electric SUV will exclusively offer the new Mustang Ice White Edition Appearance Package on Mustang Mach-E Premium models. The Star White Metallic Tri-Coat paint includes Star White mirror caps and wheel lip moldings to, well, ice-out the exterior. Front and center on the grille is an Oxford White pony badge, which also appears between the tri-bar tail-lamps. The package adds 19-inch machined-face aluminum wheels with Oxford White-painted pockets. Light Space Gray is on the seats, center console and door-panel armrests. A Bright Silver hex-patterned instrument panel plus an Oxford White pony badge on the steering wheel also are included. Orders for the 2022 Mustang Mach-E Ice White Edition open in the fall. The vehicle will be in showrooms early next year.

Reminiscent of the 1993 Triple White Fox body feature Mustang, the 2022 Mustang coupe Ice White Edition gives customers the option to add a different style to the world’s best-selling sports car [1]. Ford made just 1,500 Triple White Fox body feature Mustangs – all convertibles. Available on Mustang EcoBoost and GT Premium fastback models, the Mustang Ice White Edition comes exclusively in Oxford White lacquer and has – what else –  unique iced-out tail-lamps, plus heritage-inspired 19×9-inch wheels in matching Oxford White with machine-surfaced pockets. Just like on the Ice White Edition Mustang Mach-E, the Ice White Mustang coupe comes with Oxford White pony badges and fender badging.

The black and white interior has Oxford White leather seat inserts front and rear, plus Oxford White leather door panels. An aluminum appliqué on the dash and white accent stitching on the center console, door panels, shifter boot, headrests and more price to the cabin and the car – that’s the whole point. Ice White Edition Appearance Package-equipped Mustang EcoBoost and Mustang GT Premium coupes arrive at dealers in early 2022.

[1] – IHS Markit global vehicle registrations are compiled from government and other sources and capture 95% of global new vehicle volumes in more than 80 countries. Sports cars, as defined by IHS Markit, include all vehicles in the IHS Markit Global Sports Car segment. Mustang is America’s best-selling sports car over the last 50 years, based on Ford analysis of 1966-2020 total U.S. new vehicle cumulative registrations for all sports car segments supplied by IHS Markit.

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