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Stellantis (NYSE: STLA Euronext Milan STLAM / Euronext Paris STLAP) announced today in Amsterdam that it will invest ~€130 million in the Eisenach Assembly Plant* in Germany, producer of the Opel Grandland compact sport utility vehicle. Eisenach Assembly will make the battery electric vehicle (BEV) replacement vehicle that will be built on the all-new STLA Medium platform. Production of the new BEV is scheduled to begin in the second half of 2024.
Opel announced last fall that it would revive GSe as a new sub-brand for electrified models with GSe now standing for Grand Sport electric. The Opel Grandland GSe follows the Astra GSe and the Astra Sports Tourer GSe. Opel claims it is a high-performance, plug-in hybrid with electric all-wheel-drive in the SUV compact class, arguably the fastest growing segment in Europe and Asia. The Opel Grandland currently produced at Eisenach includes plug-in hybrid variants. Opel wants a fully electric lineup by 2028. (autoinformed.com on: Milestones: 75 millionth Opel – Grandland GSe)
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“Eisenach, our most compact plant in Germany, has demonstrated a strong drive in quality improvements,” said Arnaud Deboeuf, Stellantis Chief Manufacturing Officer. “With this allocation of Stellantis’ new fully BEV platform, STLA Medium, Eisenach plant’s highly skilled workforce will continue to improve the cost and the quality of the vehicles they produce to delight our customers,” claimed Deboeuf.
The Eisenach investment is another step in the Dare Forward (autoinformed.com: Dare Forward 2030 – Stellantis Survival Plan Unveiled) tactical plan, which is led by emission cuts to slash CO2 in half by 2030, bench-marking 2021 metrics, and achieve carbon net zero by 2038 with single digit percentage compensation of the remaining emissions.
Targets for Dare Forward 2030 also include 100% of passenger car sales in Europe and 50% of passenger car and light-duty truck sales in the United States to be BEVs by the end of the decade; the ambition of doubling Net Revenues by 2030 (versus 2021) and sustaining double-digit Adjusted Operating Income margins throughout the decade; and the aim to become number one in customer satisfaction for products and services in every market by 2030. Stellantis is investing more than €30 billion through 2025 in electrification and software to deliver BEVs.
*Eisenach Assembly Plant is in the state of Thuringia, central Germany. It opened in September 1992 with production of the Opel Astra. In 2022 the plant celebrated its 30th anniversary with an Open Day event that commemorated production of 3.7 million vehicles.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Stellantis to Spend ~€130M in the Eisenach Assembly for EVs
Click for more information.
Stellantis (NYSE: STLA Euronext Milan STLAM / Euronext Paris STLAP) announced today in Amsterdam that it will invest ~€130 million in the Eisenach Assembly Plant* in Germany, producer of the Opel Grandland compact sport utility vehicle. Eisenach Assembly will make the battery electric vehicle (BEV) replacement vehicle that will be built on the all-new STLA Medium platform. Production of the new BEV is scheduled to begin in the second half of 2024.
Opel announced last fall that it would revive GSe as a new sub-brand for electrified models with GSe now standing for Grand Sport electric. The Opel Grandland GSe follows the Astra GSe and the Astra Sports Tourer GSe. Opel claims it is a high-performance, plug-in hybrid with electric all-wheel-drive in the SUV compact class, arguably the fastest growing segment in Europe and Asia. The Opel Grandland currently produced at Eisenach includes plug-in hybrid variants. Opel wants a fully electric lineup by 2028. (autoinformed.com on: Milestones: 75 millionth Opel – Grandland GSe)
Click for more information.
“Eisenach, our most compact plant in Germany, has demonstrated a strong drive in quality improvements,” said Arnaud Deboeuf, Stellantis Chief Manufacturing Officer. “With this allocation of Stellantis’ new fully BEV platform, STLA Medium, Eisenach plant’s highly skilled workforce will continue to improve the cost and the quality of the vehicles they produce to delight our customers,” claimed Deboeuf.
The Eisenach investment is another step in the Dare Forward (autoinformed.com: Dare Forward 2030 – Stellantis Survival Plan Unveiled) tactical plan, which is led by emission cuts to slash CO2 in half by 2030, bench-marking 2021 metrics, and achieve carbon net zero by 2038 with single digit percentage compensation of the remaining emissions.
Targets for Dare Forward 2030 also include 100% of passenger car sales in Europe and 50% of passenger car and light-duty truck sales in the United States to be BEVs by the end of the decade; the ambition of doubling Net Revenues by 2030 (versus 2021) and sustaining double-digit Adjusted Operating Income margins throughout the decade; and the aim to become number one in customer satisfaction for products and services in every market by 2030. Stellantis is investing more than €30 billion through 2025 in electrification and software to deliver BEVs.
*Eisenach Assembly Plant is in the state of Thuringia, central Germany. It opened in September 1992 with production of the Opel Astra. In 2022 the plant celebrated its 30th anniversary with an Open Day event that commemorated production of 3.7 million vehicles.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.