Honda said today that its all-new 2026 Passport makes its television debut today as part of a new model launch campaign. The multi-channel campaign, led by the 2026 Passport TrailSport, introduces what’s said to be the most off-road capable Honda SUV ever to take weekend explorers further off the beaten path where their next adventure awaits.
“Dream Up Anything uses a series of animated brush strokes to mirror the slope and shape of rugged terrains to draw a connection between the all-new adventure vehicle Honda engineers dreamed up and the challenging roads Passport owners will strive to conquer. The spot is set to a soundtrack by Good People, a single by Mumford & Sons and Pharrell Williams,” Honda said. Continue reading →
Annals of Marketing – Honda Dream Up Anything
Honda said today that its all-new 2026 Passport makes its television debut today as part of a new model launch campaign. The multi-channel campaign, led by the 2026 Passport TrailSport, introduces what’s said to be the most off-road capable Honda SUV ever to take weekend explorers further off the beaten path where their next adventure awaits.
“Dream Up Anything uses a series of animated brush strokes to mirror the slope and shape of rugged terrains to draw a connection between the all-new adventure vehicle Honda engineers dreamed up and the challenging roads Passport owners will strive to conquer. The spot is set to a soundtrack by Good People, a single by Mumford & Sons and Pharrell Williams,” Honda said. Continue reading →