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Chevrolet Picks new JV for Global Advertising Agency
Chevrolet has selected Commonwealth as its new global advertising agency responsible for the development of creative campaigns for all types of Chevrolet ads. The latest marketing move at GM follows the announcement in January that the world’s largest automaker is consolidating all of its media buying under Carat, formerly its European agency of record in what was said to be a highly contested review of the $3 billion General Motors media account. Continue reading →
Posted in auto news, marketing
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Tagged ad agencies, advertising, auto informed, autoinformed.com, automotive news, carat, Chevrolet, commonwealth, general motors, Ken Zino
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