Tag Archives: Alan Bethke

SubieEvents Returns in 2025 at Wicked Big Meet

Posted on 3 April 2025 by Ken Zino

Subaru of America today said the annual SubieEvents series will once again kick off the 2025 season with Wicked Big Meet on 8 June2024 at the Stafford Motor Speedway in Stafford Springs, Connecticut. As the title sponsor of the series, Subaru is bringing together competitions, interactive experiences, tech seminars, giveaways, exclusive vendors, and activities for the whole family. This year, the events will welcome thousands of Subaru vehicles and enthusiasts, and take place in six cities nationwide, including a new location for SubieFest Florida at Orlando Speed World.

“The SubieEvents series has grown into an expansive celebration that has something for every member of the Subaru family. From ride-alongs to racing simulators to autograph sessions to vehicle unveilings, we know that this year’s events are on track to be some of the most exciting ever,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America. Continue reading →

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Annals of Marketing – Subaru and Arbor Day Foundation

Posted on 1 April 2025 by Ken Zino

Subaru of America (Subaru Corp. NASDAQ: FUJHF) today announced the launch of its nationwide tree distribution program in partnership with the Arbor Day Foundation® (ADF). It’s claimed to be the largest such corporate effort in the non-profit’s history. As part of the Subaru Loves the Earth® initiative, Subaru retailers will give away established and regionally appropriate trees (up to four feet tall, in one-gallon containers) in communities across the country. Continue reading →

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Subaru of America to Sponsor 2025 Overland Expos

Posted on 3 March 2025 by Ken Zino

“We are all-in on off-road adventure, and excited to join the thousands of Subaru owners making their way to Overland Expo, a destination event for outdoor enthusiasts. With our unique onsite experiences, Subaru is ready to amplify our customers’ stories and show our appreciation for their dedication to our brand,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America.

The Subaru exhibit will have workshops, live Subie & You Podcast recording sessions, limited-edition giveaways, exclusive Subaru gear, and the newest accessories from outdoor brands such as REI and Thule. Continue reading →

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SubieEvents Starts 2024 at Stafford Motor Speedway

Posted on 21 May 2024 by Ken Zino

“The joy of Subaru fans celebrating together is the best part of the SubieEvents series. We have it all, from Lightning Lap leaders to Goodwood Festival favorites to enthusiasts’ own rides, and we’re excited to share amazing vehicles and experiences with even more attendees this year,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America. Continue reading →

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Milestones: Subaru Recycling – 8 Million Pieces of Trash

Posted on 3 April 2023 by Ken Zino

During Subaru Loves the Earth month in April, and throughout the year, the automaker works with the global waste management firm TerraCycle® to offer recycling at more than 600 participating Subaru retailer locations nationwide to transform trash into products that benefit their communities. Items collected include disposable cups, lids, straws, snack wrappers, and single-use coffee capsules. Items collected include disposable cups, lids, straws, snack wrappers, and single-use coffee capsules. Continue reading →

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