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Tag Archives: APEAL
Vehicle Love is Blind in Latest APEAL Study
The so-called APEAL Study Power contends measures an owner’s “emotional attachment to their new vehicle and in what areas that vehicle may not be delivering on all the positive experiences that were hoped for.” (Automotive Performance, Execution and Layout Study) Continue reading
APEAL Study of New Vehicle Owner Satisfaction Down Again
The J.D. Power US Automotive Performance, Execution and Layout (APEAL) StudySM shows that there is a consecutive year-over-year decline in owner satisfaction for the first time in its 28-year history. According to the 2023 study, overall satisfaction is 845 (a 1000-point scale), decreasing 2 points from a year ago and 3 points lower than in 2021. Continue reading →