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Slight Labor Day Jump Forecast for August US Auto Sales
Absolute new-vehicle sales for August 2024, including retail and non-retail transactions, are set to reach 1,437,954, a 4.2% increase from August 2023 on a selling day adjusted basis, according to a joint forecast from J.D. Power and GlobalData.* August 2024 has 28 selling days, one more than August 2023. Comparing the same sales volume without adjusting for the number of selling days translates to an increase of 8.1% from 2023.
“New-vehicle sales in August are up from a year ago, as expected. A key element of the improvement is that this year, the Labor Day holiday weekend falls within the August** sales reporting period instead of September where it normally falls,” said Thomas King, president of the data and analytics division at J.D. Power. “While the sales results for August will be positive, the seasonally adjusted annualized rate (SAAR), which corrects for Labor Day timing, is relatively modest at just 15.3 million units.” Continue reading →