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Shoppers Don’t Worry about Reliability as Cross Consideration Grows

As perceptions of both reliability and actual vehicle dependability improve, new-vehicle shoppers are considering more models before making their purchase decision, according to a new study. As vehicle quality improves across the industry, new-vehicle shoppers now consider an average of 3.3 vehicles in 2013, compared with 3.1 in 2012 and 2.9 in 2010. Continue reading

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