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Tag Archives: cross shopping
Shoppers Don’t Worry about Reliability as Cross Consideration Grows
As perceptions of both reliability and actual vehicle dependability improve, new-vehicle shoppers are considering more models before making their purchase decision, according to a new study. As vehicle quality improves across the industry, new-vehicle shoppers now consider an average of 3.3 vehicles in 2013, compared with 3.1 in 2012 and 2.9 in 2010. Continue reading
Posted in auto news, news analysis, sales
Tagged autoinformed, autoinformed.com, automotive news, avoider, cross shopping, j.d power, Ken Zino, reliability
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Competition in Chinese Auto Market Results in Cross Shopping Record. U.S. Brands Suffer Because of Poor Fuel Economy
Fuel economy is also among the top rejection reasons, particularly given the sharp increases in gas prices that have occurred in recent years. Fuel economy is becoming a challenge for nearly all manufacturers, but particularly so for U.S. brands. Approximately one in four rejecters (24%) say they rejected a model of a U.S. brand because they expected better fuel economy. Continue reading
