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Shoppers Don’t Worry about Reliability as Cross Consideration Grows
As perceptions of both reliability and actual vehicle dependability improve, new-vehicle shoppers are considering more models before making their purchase decision, according to a new study. As vehicle quality improves across the industry, new-vehicle shoppers now consider an average of 3.3 vehicles in 2013, compared with 3.1 in 2012 and 2.9 in 2010. Continue reading
Posted in auto news, news analysis, sales
Tagged autoinformed, autoinformed.com, automotive news, avoider, cross shopping, j.d power, Ken Zino, reliability
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