Tag Archives: Azera

Hyundai Azera Targets LaCrosse, Taurus and Avalon Sedans

The Azera – like all recently upgraded Hyundai models – is fiercely competitive entry, in this case in the large car segment. Azera will provide a real choice for shoppers of large Toyota and Lexus models, as well as the slow selling Ford Taurus – off 10% at ~53,000 ytd of 619,000 total Ford car sales. Azera is also trouble for the upcoming revised Chevrolet Impala in 2013. The existing Impala is road kill here, in my view. As always, the buyers will decide what’s the best value, with Azera likely pulling sales from less expensive and more expensive models. Continue reading

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