Tag Archives: car marketing

Lexus has debuted a new commercial, titled Chain, which links five vehicles on cables and suspends them from a crane.

Shot on the runway of an airport, a crane is used to lift Lexus after Lexus until five – an LS, RX, GS, ES and IS – are suspended in midair nose to end. Finally, an LFA parks directly below the chain of vehicles. The voiceover says, “The hard way is how Lexus inspires absolute confidence. The hard way is the pursuit of perfection.”
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