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Owners Report Quality Improvements at Most Automakers
A growing problem area is lumped under the “audio, entertainment, and navigation” category where reported problems have increased by 8% from 2011. This continues a negative trend, with problems in this category increasing by 45% since 2006, while other categories have improved by 24% on average. Buyers aged 35 and under, who grew up with myriad consumer electronic devices are particularly vocal about the design failures of automotive electronics. This is a growing problem for the product development departments of automakers that are largely managed by older, white males. Continue reading
Posted in auto news
Tagged apa, auto informed, autoinformed.com, automotive news, automotive press association, ford my touch, infotainment, iqs, j.d power, Ken Zino, quality
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