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Tag Archives: history of lexus
The History of Lexus
Lexus launched in 1989 with two luxury sedans, one small and the other large aimed directly at the Mercedes-Benz S-class. The full size Lexus LS 400 was priced more than $10,000 under top of the line German offerings in the US. At the time, Lexus made bold claims of superior quality and durability, as well as several years without a marked decrease in the quietness, smooth ride, and exterior and interior finishes of the new luxury car line. Continue reading
Posted in auto news, AutoInformed Editorial, marketing, milestones, news analysis
Tagged history of lexus, lexus
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