Tag Archives: history of lexus

Lexus launched in 1989 with two luxury sedans, one small and the other large aimed directly at the Mercedes-Benz S-class. The full size Lexus LS 400 was priced more than $10,000 under top of the line German offerings in the US. At the time, Lexus made bold claims of superior quality and durability, as well as several years without a marked decrease in the quietness, smooth ride, and exterior and interior finishes of the new luxury car line. Continue reading →