Tag Archives: joel ewanick

GM Marketing Head Ewanick Resigns as GM Lags in Sales Growth

Posted on 30 July 2012 by Ken Zino

In an unusual Sunday statement, General Motors tersely said yesterday that Global Chief Marketing Officer Joel Ewanick resigned, effective immediately. The resignation comes just days before GM will release Q2 financial results, which will be negatively impacted by product launch and marketing costs, as well as the ongoing struggles of Opel, which is mired in the Eurozone crisis. Continue reading →

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GM Names Carat its Global Media Planning and Buying Agency

Posted on 24 January 2012 by Ken Zino

Carat, the main media agency for GM in Europe, was in competition with the Starcom unit of the Publicis Group, which handled media in the United States. Also involved in the bidding were Universal McCann, part of the Mediabrands division of the Interpublic Group of Companies, which handled GM media in South America, and Omnicom Media Group. Continue reading →

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GM Names Joel Ewanick Global Chief Marketing Officer

Posted on 17 December 2010 by Ken Zino

General Motors today announced that Joel Ewanick is now Global Chief Marketing Officer (CMO), effective immediately, and will have responsibility for GM’s brands globally. Ewanick, 50, will report to CEO Dan Akerson as Global CMO and continue to report to … Continue reading →

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