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Automotive CX Summit – Dual Style to Customer Development?
“People liked going into the Apple Store, they liked to go somewhere to talk to a person face-to-face for support or to explain something. this is complex technology, it strikes me that’s the analogy the [automotive] industry should look at and say, “Ah-ha,” Munzel told AutoInformed during a phone interview. Continue reading
Posted in customer satisfaction, marketing, news analysis, sales
Tagged apple, autoinformed, autoinformed.com, CX Summit, Erick derr, john munzel, Ken Zino, WardsAuto
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