-
Recent Posts
- Bye Sauber – Hi Audi Revolut F1 Team
- Pre-Owned Vehicle Marketing – Stellantis, Cox Automotive
- Chinese Junk Watch Death Risk – Luyuan Youth ATVs
- ICE Vehicle Mobile Apps – Wide Satisfaction Differences
- Sports Betting Tax Revenues Soaring
- IndyCar Cheating – New Independent Officiating for 2026 Series
- Ford Expands Mustang Cup USA Series in 2026
- GM Canada Leadership Change – Jack Uppal new President
- Toyota Enhances Arizona Proving Ground
- Happy Nightmare! Holiday Travel to Set New Record
- First Look – $34,995 Subaru Uncharted EV
- Stellantis and Bolt Partner on Driverless Mobility
- Detroit Auto Show – Official U.S. Route 66 Centennial Project
- Genesis Recall for Sudden Unintended Braking
- Road Hazard – Ford Escape Liftgate Hinge Cover Recall
Recent Comments
- Magna on its Share Repurchase Plan in reference to on Magna Posts Solid Q3 2025 Earnings Gain
- Daniel Ricciardo Global Ford Racing Ambassador on Ford Performance Rebranded as Ford Racing
- Gen 3 2026 Nissan Leaf Less than $30,000? | AutoInformed on Milestones – Nissan Begins Assembly of 2013 LEAF EV in Tennessee
- ACSI – Customer Satisfaction with Autos Dropping | AutoInformed on New DOGE Scorecard Announced to Track Trump
- Cadillac Off-Roader – Elevated Velocity | AutoInformed on Annals of Marketing – Cadillac Opulent Velocity Concept EV
Archives
Meta
Tag Archives: Jon Ikeda
Honda Racing to Sell Parts to Honda and Acura Consumers
Honda Racing Corporation USA (HRC US), the North American racing arm for Honda and Acura, today announced it will create a new business to produce performance parts for customer use for street, track and off-road applications. Formerly known as Honda Performance Development (HPD), HRC US will offer a new line of performance parts for retail customers.
“HRC US has been winning races and championships on and off road for three decades, and we’re excited to apply this experience to new lines of performance parts for Honda and Acura enthusiasts eager to augment their performance driving experience,” said Jon Ikeda, senior vice president, HRC US. “To be an HRC genuine part, it must meet our exacting standards, while functionally improving vehicle performance and the driving experience.” Continue reading
Posted in auto news, marketing, news analysis, performance, shows and events
Tagged 2024 SEMA automotive trade show, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, David Salters, Honda IndyCar, Honda Racing Corporation, Jon Ikeda, Ken Zino, Oracle Red Bull Racing RB20 Formula 1 car, X @KenAutoinformed
Leave a comment
Honda Racing Starts Merchandise and Memorabilia Sales
Honda Racing Corporation (HRC), the global racing branch of Honda, will launch a new merchandise and memorabilia business this week during California’s Monterey Car Week. To commemorate the new memorabilia business, HRC will auction the Honda V10 engine used by Ayrton Senna in his McLaren Honda MP4/5B during the final two rounds of the 1990 Formula 1 season. The historic engine will be auctioned by Bonhams during The Quail, A Motorsports Gathering at Quail Lodge on 15 August.
“Throughout our history, Honda has won at the highest levels of motorsports all over the world, and the new HRC merchandise and memorabilia business is all about sharing our incredible racing heritage with our race fans in exciting new ways,” said Jon Ikeda, senior vice president, Honda Racing Corporation US. “HRC will build an even stronger connection with Honda and Acura enthusiasts by offering exclusive opportunities to own a piece of racing history, including limited-edition collectibles and rare artifacts from our storied legacy in motorsport.”
Continue reading →