-
Recent Posts
- Milestones – 1908 Billy Durant Founds GM
- EV Breakthrough? Peugeot with Embedded Inverter, Charger
- National Academies of Sciences, Engineering, and Medicine Refute Climate Change Deny-ers
- American Honda Advances the Circular Economy
- Hyundai Motor Updates Growth and Profit Strategy
- Extreme H to Hold First Hydrogen Powered World Cup Race
- Constitution Day 2025 Thoughts
- IndyCar announces 17-Race 2026 Schedule
- CARB Chair Liane Randolph to Retire
- Bad Defrosters – Toyota Motor Recalls Lexus and Subaru SUVs
- Ford Motor Recalls 1.5M Vehicles for Bad Rear-View Cameras
- Ford Motor to Demolish Glass House, Build New WHQ
- UAW Has Tentative Contract at GE Aerospace
- Mercedes-AMG Hybrid Wagon Priced – Bring Money
- New Porsche 911 Turbo S Most Powerful 911 Ever
Recent Comments
- Daniel Ricciardo Global Ford Racing Ambassador on Ford Performance Rebranded as Ford Racing
- Gen 3 2026 Nissan Leaf Less than $30,000? | AutoInformed on Milestones – Nissan Begins Assembly of 2013 LEAF EV in Tennessee
- ACSI – Customer Satisfaction with Autos Dropping | AutoInformed on New DOGE Scorecard Announced to Track Trump
- Cadillac Off-Roader – Elevated Velocity | AutoInformed on Annals of Marketing – Cadillac Opulent Velocity Concept EV
- Bold EV Talk from Ford Motor | AutoInformed on Spring Hill to Make Advanced LFP Batteries
Archives
Meta
Tag Archives: Jon Ikeda
Honda Racing to Sell Parts to Honda and Acura Consumers
Honda Racing Corporation USA (HRC US), the North American racing arm for Honda and Acura, today announced it will create a new business to produce performance parts for customer use for street, track and off-road applications. Formerly known as Honda Performance Development (HPD), HRC US will offer a new line of performance parts for retail customers.
“HRC US has been winning races and championships on and off road for three decades, and we’re excited to apply this experience to new lines of performance parts for Honda and Acura enthusiasts eager to augment their performance driving experience,” said Jon Ikeda, senior vice president, HRC US. “To be an HRC genuine part, it must meet our exacting standards, while functionally improving vehicle performance and the driving experience.” Continue reading
Posted in auto news, marketing, news analysis, performance, shows and events
Tagged 2024 SEMA automotive trade show, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, David Salters, Honda IndyCar, Honda Racing Corporation, Jon Ikeda, Ken Zino, Oracle Red Bull Racing RB20 Formula 1 car, X @KenAutoinformed
Leave a comment
Honda Racing Starts Merchandise and Memorabilia Sales
Honda Racing Corporation (HRC), the global racing branch of Honda, will launch a new merchandise and memorabilia business this week during California’s Monterey Car Week. To commemorate the new memorabilia business, HRC will auction the Honda V10 engine used by Ayrton Senna in his McLaren Honda MP4/5B during the final two rounds of the 1990 Formula 1 season. The historic engine will be auctioned by Bonhams during The Quail, A Motorsports Gathering at Quail Lodge on 15 August.
“Throughout our history, Honda has won at the highest levels of motorsports all over the world, and the new HRC merchandise and memorabilia business is all about sharing our incredible racing heritage with our race fans in exciting new ways,” said Jon Ikeda, senior vice president, Honda Racing Corporation US. “HRC will build an even stronger connection with Honda and Acura enthusiasts by offering exclusive opportunities to own a piece of racing history, including limited-edition collectibles and rare artifacts from our storied legacy in motorsport.”
Continue reading →