Tag Archives: l’Automobile Club de l’Ouest

Annals of Electric Marketing – Cadillac Escalade IQ

Posted on 20 June 2023 by Ken Zino

Cadillac today released a teaser video of the all-new Escalade IQ ahead of its official reveal on 9 August 2023. As the brand’s first all-electric full-size SUV, Cadillac claims that Escalade IQ represents the reinvention of Cadillac’s most iconic nameplate. 

Well, Escalade is an SUV that is longer than Scorsese’s Irishman, and likely far more profitable. Continue reading →

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Le Mans – Ferrari, Corvette, Victorious in Rain

Posted on 12 June 2023 by Ken Zino

As always, rain induced carnage worked its way with hapless drivers making the outcome somewhat random with roughly one-third of the race run under yellow flags with its innovative five separate safety cars deployed by class. There was a record 16-car hypercar field with competitors from Cadillac,* Ferrari, Peugeot and Porsche. These race cars are now clearly as complex, exciting and as expensive as Formula One cars. Continue reading →

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Le Mans 2023 – NASCAR Next Gen Chevrolet Camaro ZL1 Garage 56 Entry Unveiled at Daytona

Posted on 18 February 2023 by Ken Zino

“From the beginning of this project, it was important to us that the car we bring to Le Mans is a true NASCAR stock car,” said Jim France, NASCAR Chairman and CEO. “While there have been some adjustments to allow the car to compete in a 24-hour endurance race, fans in Le Mans will be treated to the full NASCAR experience.” Continue reading →

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NASCAR – Johnson, Rockenfeller, Button to Drive Camaro ZL1 at the 24-Hour Le Mans Race in June

Posted on 28 January 2023 by Ken Zino

The Garage 56 project is a business and/or marketing deal among NASCAR, Hendrick Motorsports, Chevrolet and Goodyear – the winning-est team, manufacturer and tire in the sport’s 75-year history. All three drivers will participate in next week’s two-day test at Daytona International Speedway. The Camaro will have to have working headlights and taillights of course, not the usual NASCAR decals simulating them at NASCAR races. Jordan Taylor, who currently competes in the IMSA WeatherTech SportsCar Championship for Corvette Racing, will serve as the backup driver and “help coach the drivers.” Taylor won the 2015 24 Hours of Le Mans GTE Pro Class and has finished on the podium four times. He is a four-time IMSA champion. Continue reading →

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Hendrick Motorsports to Run Camaro ZL1 at Le Mans!

Posted on 17 March 2022 by Ken Zino

Hendrick Motorsports is the all-time leader in NASCAR Cup Series championships, points-paying victories and laps led. The team is coming off its second consecutive title and has won two of the four races in 2022. Seven-time champion crew chief Chad Knaus will serve as its Garage 56 program manager. Further details, including technical elements of the car and the team’s driver lineup, will be announced at a later date. Rick Hendrick, owner of Hendrick Motorsports did confirm one thing though, “It’s going to be expensive.” Continue reading →

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