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Tag Archives: Le Mans 2023
Le Mans – Ferrari, Corvette, Victorious in Rain
As always, rain induced carnage worked its way with hapless drivers making the outcome somewhat random with roughly one-third of the race run under yellow flags with its innovative five separate safety cars deployed by class. There was a record 16-car hypercar field with competitors from Cadillac,* Ferrari, Peugeot and Porsche. These race cars are now clearly as complex, exciting and as expensive as Formula One cars. Continue reading
Annals of Electric Marketing – Cadillac Escalade IQ
Cadillac today released a teaser video of the all-new Escalade IQ ahead of its official reveal on 9 August 2023. As the brand’s first all-electric full-size SUV, Cadillac claims that Escalade IQ represents the reinvention of Cadillac’s most iconic nameplate.
Well, Escalade is an SUV that is longer than Scorsese’s Irishman, and likely far more profitable. Continue reading →