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Tag Archives: marketing results
Super Bowl Ads Effective for Chevrolet, Mini, Kia, and VW
Chevrolet, Mini, Kia and Volkswagen had the best return on investment among the ten automakers advertising during the 2011 Super Bowl, according to data just released by publisher Hachette Filipacchi.
A six week study conducted before and after the Super Bowl was based on traffic on 14 automotive websites. Continue reading
