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Mazda Restructures Its Waning Japanese Business
Mazda Motor Corporation (MMC 7261.T) today announced its “Domestic Business Structural Reform Policy” to revive its failing operations in its home market. Domestic sales volume for the Japanese Fiscal Year ending 31 March 2025 was 152,000 units – just barely above its all-time low of 148,445 in 1974. Mazda has a ~4% market share in Japan.
“The three pillars of the business structural reform are investment for growth to nurture brand, designate priority regions and thorough front-line support to improve in-store experience,” Mazda said in a release. Continue reading →