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Nissan USA said today that it is cutting the starting price of the 2024 Ariya EV now on sale with a starting Manufacturer’s Suggested Retail Price [1]* (MSRP) from $39,590 with “enhanced MSRP across all trim levels to appeal to a wider audience of EV buyers.” Ariya Engage, the entry point to the Ariya line-up, has been reduced by $3600 with other trim levels receiving a reduction of up to $6000.

“As the electric vehicle market continues to develop and grow, the revised pricing for the 2024 Ariya will improve the model’s competitiveness and ensure we are delivering maximum value to our customers,” said Trisha Jung, senior director, EV Strategy and Transformation, Nissan USA. Continue reading →