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Tag Archives: new vehicle brand perceptions
New-Vehicle Consideration Rates Shift To European Models in China, away from Japanese. Chevrolet and Buick Gaining
The study finds that the proportion of new-vehicle intenders who say they would consider purchasing a model from a European automaker has increased to 32% in 2011 from 25% in 2009. Consideration rates for Japanese models have declined to 27% in 2011 from 32% in 2009. An increasing proportion of intenders are citing concerns about quality and reliability and concerns about dealer service for Japanese models. Continue reading
