Tag Archives: new vehicle brand perceptions

The study finds that the proportion of new-vehicle intenders who say they would consider purchasing a model from a European automaker has increased to 32% in 2011 from 25% in 2009. Consideration rates for Japanese models have declined to 27% in 2011 from 32% in 2009. An increasing proportion of intenders are citing concerns about quality and reliability and concerns about dealer service for Japanese models. Continue reading →