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Annals of Marketing – Porsche Turbonite at Fashion Week

“Every designer and graphic artist knows the Pantone color cards. In the same way that the Porsche 911 is the archetype of all sports cars, for more than 60 years the US company’s color standard system has been the reference work for everyone that uses colors in design,” says Michael Mauer, Vice President Style Porsche. “We are proud to be the first outside brand represented in Pantone’s Fashion Color Trend Report. Turbonite is unique. An innovative, timeless, strong, but not loud color that gives our Turbo derivatives an unmistakable, self-assured look. Like all Porsche colors, the newly developed color shade was created over several years in a labor-intensive creative and development process,” Mauer claimed. Continue reading

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