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Grass Isn’t Always Greener – SEC Fraud Charges Joecool
The Securities and Exchange Commission today announced litigated charges against Joecool.com, LLC and its CEO, Joseph Ariel Haber, for alleged misappropriation and misuse of investor funds, as well as false and misleading statements to investors. There are also charges against recidivist securities law violator Robert Tye Cournoyer for his alleged false and misleading statements to investors and for acting as an unregistered broker.
The SEC’s complaint, filed in federal district court in Nevada, Case No. 25-cv-00076, alleges that between at least November 2019 and February 2024, Joecool raised approximately $2 million from investors through an unregistered securities offering by representing that investor funds would be used to produce, package, promote, and sell various CBD-infused coffee products. The SEC requested “a trial by jury on all claims so triable.” Continue reading →