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Annals of Marketing – McMurtry Upside Down Spéirling
McMurtry Automotive said today that it has driven its record-breaking Spéirling hyper track car upside down. Proprietary Downforce-on-DemandTM fan system enabled the upside-down driving stunt. Customer deliveries of all-electric hypercar are scheduled for 2026; with 100 to be made. The specific car used was the McMurtry Spéirling PURE Validation Prototype 1 (VP1).
“That was just a fantastic day in the office! Strapping in and driving inverted was a completely surreal experience. The 2000kg of downforce that the fan system can generate is truly astonishing to experience and it’s great to show the reason why our Spéirling continues to take records around the world,” Said Thomas Yates, Co-founder & Managing Director of McMurtry Automotive. Continue reading →